Private Label Update: 11/25/2013
Private Label News
Hi all - we're back! We had some data issues last week but should be good to go now.
For the past four weeks, Private Label sales have been tracking to 5.5% of total ModCloth, compared to our SMART goal of ending the year at 6.0%.
For the past four weeks, Private Label grew 146.0% y/y.
Private Label Styles
The As Days Go Binary Dress, Back to Scholastic Skirt in Teal, Backyard Betty Top in Midnight, Bingo Chipping In Skirt, Chic Companion Skirt in Chat, It's A-boat Time Dress, and Team Adorable Sweatshirt have all received 5+ reviews!
Private Label Dresses Top Sellers
Posh at the Party Dress
- Last week sales: $13,633.99 - AWESOME!!!! (only 3 days of selling!)
- Last week sell-through: 20.2%
- Last week unit sales: 101 units
- On hand units: 398
- Return %: 0.0% (Launched 11/21)
Aurous Anniversary Dress
- Last week sales: $6,341.16
- Last week sell-through: 18.8%
- Last week unit sales: 84 units
- On hand units: 362
- Return %: 35.9%
- Note: This dress was at 50% for part of the week.
Heart and Solar System Dress
- Last week sales: $4,949.34
- Last week sell-through: 5.5%
- Last week unit sales: 66 units - AWESOME
- On hand units: 1,138 units
- Return %: 18.5%
Coach Tour Dress in Stitch
- Last week sales: $4,127.14
- Last week sell-through: 50.3% - AWESOME!
- Last week unit sales: 86 units
- On hand units: 85
- Return %: 7.6% (launched 11/5)
Positively Pleasant Dress
- Last week sales: $3,499.34
- Last week sell-through: 23.4%
- Last week unit sales: 66 units
- On hand units: 216 units
- Return %: 13.5%
- Note: This dress was at 50% off for part of the week.
Private Label Top TBO Sellers
Pier Before Your Eyes Coat
- Last week sales: $2,209.83
- Last week sell-through: 9.0%
- Last week unit sales: 17 units
- On hand units: 171 units
- Return %: 32.6%
Cafe Parfait Top in Noir
- Last week sales: $1,088.67
- Last week sell-through: 34.0%
- Last week unit sales: 33 units
- On hand units: 64 units
- Return %: 14.2%
Lattes to Talk About Jumper in Navy
- Last week sales: $1,055.88
- Last week sell-through: 5.8%
- Last week unit sales: 12 units
- On hand units: 195 units
- Return %: 9.9% (11/8 launch)
- Note: Style was on hold for part of last week
Gnome is Where the Heart Is Sweater
- Last week sales: $1,019.85
- Last week sell-through: 4.2%
- Last week unit sales: 15 units
- On hand units: 342 units
- Return %: 0.0% (launched on 11/17)
On a Barrel Roll Skirt
- Last week sales: $985.83
- Last week sell-through: 8.3%
- Last week unit sales: 17 units
- On hand units: 188 units
- Return %: 23.6%