Private Label Update: 11/25/2013

Private Label News

Hi all - we're back! We had some data issues last week but should be good to go now.


For the past four weeks, Private Label sales have been tracking to 5.5% of total ModCloth, compared to our SMART goal of ending the year at 6.0%.


For the past four weeks, Private Label grew 146.0% y/y.

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Private Label Dresses Top Sellers

Posh at the Party Dress

  • Last week sales: $13,633.99 - AWESOME!!!! (only 3 days of selling!)
  • Last week sell-through: 20.2%
  • Last week unit sales: 101 units
  • On hand units: 398
  • Return %: 0.0% (Launched 11/21)


Aurous Anniversary Dress

  • Last week sales: $6,341.16
  • Last week sell-through: 18.8%
  • Last week unit sales: 84 units
  • On hand units: 362
  • Return %: 35.9%
  • Note: This dress was at 50% for part of the week.

Heart and Solar System Dress

  • Last week sales: $4,949.34
  • Last week sell-through: 5.5%
  • Last week unit sales: 66 units - AWESOME
  • On hand units: 1,138 units
  • Return %: 18.5%

Coach Tour Dress in Stitch

  • Last week sales: $4,127.14
  • Last week sell-through: 50.3% - AWESOME!
  • Last week unit sales: 86 units
  • On hand units: 85
  • Return %: 7.6% (launched 11/5)

Positively Pleasant Dress

  • Last week sales: $3,499.34
  • Last week sell-through: 23.4%
  • Last week unit sales: 66 units
  • On hand units: 216 units
  • Return %: 13.5%
  • Note: This dress was at 50% off for part of the week.

Private Label Top TBO Sellers

Pier Before Your Eyes Coat

  • Last week sales: $2,209.83
  • Last week sell-through: 9.0%
  • Last week unit sales: 17 units
  • On hand units: 171 units
  • Return %: 32.6%


Cafe Parfait Top in Noir

  • Last week sales: $1,088.67
  • Last week sell-through: 34.0%
  • Last week unit sales: 33 units
  • On hand units: 64 units
  • Return %: 14.2%


Lattes to Talk About Jumper in Navy

  • Last week sales: $1,055.88
  • Last week sell-through: 5.8%
  • Last week unit sales: 12 units
  • On hand units: 195 units
  • Return %: 9.9% (11/8 launch)
  • Note: Style was on hold for part of last week


Gnome is Where the Heart Is Sweater

  • Last week sales: $1,019.85
  • Last week sell-through: 4.2%
  • Last week unit sales: 15 units
  • On hand units: 342 units
  • Return %: 0.0% (launched on 11/17)


On a Barrel Roll Skirt

  • Last week sales: $985.83
  • Last week sell-through: 8.3%
  • Last week unit sales: 17 units
  • On hand units: 188 units
  • Return %: 23.6%