Wednesday - Wk 17 - Final Projects
Featured Topic: SoundCloud Money Battles
Choose Only One of the Options Below:
Option #1 - Commercial
Option #2 - Original Composition
Option #3 - Personal Manager
Option #4 - Term Paper
Some great projects coming in for our Module 17: Final Projects. Remember there are four options for you to choose from, so please look over these carefully and choose the one you think you can do the best with.
Only 8 more days of official class time left!
The last day of the semester is Friday, May 20.
If you have any questions please let me know and I will be happy to help!
Have a great day!
SoundCloud Money Battles
As we have discussed over the semester money is what drives the Music Business. When an decrease occurs in the earning potential then changes are obviously made to avoid that. One of the areas which is kind of grey right now is the Music Streaming Industry. Obviously Spotify or SoundCloud work differently than online services such as iTunes. It all has to do with the file itself, and its way to create revenue.
When you purchase a song from iTunes not only do you get to keep that one song you can listen to it as many times as you like. The artist, label, and many other business associates get paid for that sale. When a song is listened to from a streaming site you are doing just that, listening to it and then putting it away. It is similar to checking out a book at the library. You are given a library card to check out a book, but you are just "borrowing it" for a short time you do not own that copy of the book. It is the same with SoundCloud or Spotify, you are not purchasing that individual song you are purchasing the right to listen (borrow) many songs. So the pay out to artists is not as well-defined as an individual song purchase.
As a big label company in this instance, will see it very important to have many lawyers get together to draw up a contract or an agreement with a company such as SoundCloud, so that maximum profits and the leagalise which makes that possible will equate to millions of dollars to be earned. Warner has a formal licensing deal with SoundCloud as of last November, and Universal is said to be in talks to do the same. Sony Music however did not like their deal and has pulled artists such as Adele, Hozier, Miguel, Kelly Clarkson, and Passion Pit and claiming a failure to broker a payment plan. Basically the deal they made was not as solid as they would have liked and they are not achieving the earning potential they had hoped for.
What does SoundCloud say? ""We are in ongoing conversations with major and independent labels and will continue to add partners to the program. We've always put control in the hands of creators and anyone who makes music and audio can decide when and how they want to share it with fans, allowing artists to essentially broadcast out to the world the availability of new content."
As technology grows/changes we will see these types of "earning potential battles" continue in the industry.... $$$!!!