S h o p R e p o r t
focusing your design work in 61
What is a company profile report?
A written report including
1. Client profile: who shops there?
2. Product range: what types of products do they already sell? Current trends?
3. Price brackets: how much are their products sold for?
4. Location: one-off boutiques, a website based company, a chain store? Local demographic.
5. Shopping experience: shop layout, website style.
6. Services: do they offer any unique services to their customer?
7. Brand: what does the company stand for, their moral, ethical and social values?
8. Manufacture: Where are the garments made?
Choose a suitable retailer to research
1. Choose a company that inspires you and that you are genuinely interested in, however, it must also be relevant to the brief. It can be a small boutique or a global brand
2. Plan a visit. This may mean visiting a shop or studying a website. Be organized! Be prepared to gather information. Perhaps create a questionnaire targeted at the shop owner, customer, or sales assistant. Take a camera, photograph the shop front, shop display, products, typical customer, retail outlet location. Remember: you need to ask permission to do this. This may mean writing a letter or politely asking the shop manager prior to your visit.
3. Writing the report. This is a formal document. Use headings and a clear style of presentation. Break topics up into short paragraphs, bullet points and relevant pictures. Check your spelling, number pages and include a contents page and front cover.