The April TRU Panel!


Join us Thursday night - email to reserve

Secrets of Successful Not-for-Profits:
How to Keep Your Theater Company Going and Growing.

Panel will include Joe Brancato, founding artistic director of Penguin Repertory Theatre; Luis Reyes Cardenas, co-founder and co-artistic director of Open Hydrant Theatre Company; James Morgan, producing artistic director of York Theatre Company; Cara Reichel, producing artistic director of Prospect Theatre Company.

The sweat and inspiration it takes to start a theater company is daunting enough in itself. How do you keep your company vital and relevant from year to year? Starting out, a strong and specific mission statement can help you establish yourself. But sometimes your mission needs to evolve and change. How do you find your audience? Where does the money come from to keep going? Partnerships are an important part of survival. How can you effectively partner without compromising your identity? What strategies have been useful in the growth of the companies you will be meeting? Come learn their secrets of success, the ones they planned for and the surprises along the way.

Doors open at 7:00pm for networking and refreshments, roundtable introductions of everyone in the room will start at 7:30pm - come prepared with your best half-minute summary of who you are, and what you need. Free for TRU members; $12 for non-members. You may now pay in advance and save $2 - see to pay $10 for the panel, which will also count as your reservation.

Please call at least a day in advance (or much sooner) for reservations: 212/714-7628; or e-mail

The Next TRU Panel!

Thursday, April 23rd, 7-9:30pm

115 Macdougal Street

New York, NY

For more information, visit the event page on Facebook.

Coming in May: Weekend Intensive for Showcase Producing, 5/30-31

Basic and not-so-basic training for producers, geared to those of you producing at the in-the-trenches reading and Equity Showcase level, with particular application for those planning to produce in the upcoming summer festivals. Featuring a phenomenal lineup of experts covering everything from Production Timeline and Budgeting to Raising Money and Marketing. Every aspect of showcase producing, broken down into easy-to-understand step-by-step modules.

Details at

Just three of our presenters in the two-day workshop are picture below.