RE/MAX real estate
Office Newsletter - Week of August 19th Edition
September Team Collaboration - September 18th
It's Time to Invite Your Clients!
Postcards and Evites Ready Now!
Launch of booj Platform Heralds New Era of RE/MAX Technology
In what he called “by far the biggest technology step we’ve ever taken,” RE/MAX CEO Adam Contos announced the official launch of the booj Platform on Monday, August 5.
“Today is an historic day in our network,” Contos told more than 1,000 attendees at the Opening General Session of the RE/MAX Broker Owner Conference (BOC) in Chicago. “Over time, the booj Platform will be the most powerful tech advantage RE/MAX affiliates have ever had.”
Developed by booj engineers in collaboration with thousands of RE/MAX affiliates, the booj Platform has been specifically designed to create a better customer experience by streamlining the work of agents from lead generation to post-close nurturing and beyond. Customer Relationship Management (CRM), the core of the booj Platform, is the centerpiece of the initial release.
RE/MAX Chairman and Co-Founder Dave Liniger, who credited “Adam and his leadership team” for the bold move that puts RE/MAX in control of its technology future, said he believes the booj Platform will prove to be the industry’s best.
“(The booj acquisition) was the smartest investment we’ve ever made,” Liniger said.
As Contos emphasized in his opening session remarks, the launch is “only the beginning” of a larger RE/MAX technology vision to leverage the network’s industry-leading productivity and worldwide presence.
“Our scale and global footprint give us a unique advantage,” Contos said, describing a long-term “moon shot” vision of a truly global tech system connecting RE/MAX agents and properties worldwide. “Imagine the competitive power in that.”
The booj launch – highly anticipated since the acquisition of the renowned web development and software firm in February 2018 – begins this month with the release of agent-facing products in 11 states in company-owned regions. The initial staggered rollout will continue throughout the fall, with participating independent regions and eventually global expansion to follow.
Later this year, the next phase will include a new remax.com and a consumer-facing mobile experience that will enable RE/MAX affiliates to deliver a more data-driven and efficient buying or selling experience.
Although the elements in the initial launch are extremely intuitive and easy to use, a massive tech training initiative will help affiliates engage with and learn the system. Sessions for brokerage leaders and trainers began at RE/MAX World Headquarters last month and will continue for 12 weeks. Enrolled participants represent more than 21,000 agents in all. The technology engagement team will also hit the road for a combined 324 days of live training in the next three months.
“The point is, we have you covered,” Contos told attendees. “We’ll do the heavy lifting.”
OTHER NEWS
In addition to the booj launch announcement, the Opening General Session had several other highlights:
- RE/MAX has partnered with Photofy! See the Marketing Department Section for more information!
- Contos announced that Journey will perform the Fun Night concert at the 2020 R4, Feb. 24-27 in Las Vegas.
- RE/MAX Stickers, an assortment of playful (and moving!) graphics featuring the brand, was released to affiliates all over the world. The colorful images are perfect for texts, social media and other digital use. There’s no cost involved.
- RE/MAX is continuing a creative collaboration with Buzzfeed, with new video content expected to launch in late September. The campaign will feature real buyers and sellers addressing current real estate topics such as iBuying.
- The team responsible for humorous viral videos such as “RE/MAX is Wack,” “Downline,” “Side Job” and “Open House” is producing new video content for the network. The current set has amassed more than a million views over the years.
- Success expert Darren Hardy joined Contos in a lively discussion that ended the session. Hardy’s advice for brokers and agents alike? Determine your “vital functions” and make them your focus. “The more you focus, the better your results will be. When you’re focused and consistent, everything becomes easier.”
Failure to Submit These Fields Could Result in a Fine
Don't Forget to Submit Room Size and Levels, Directions, Owner Name
Section 13.6.1 - Failure to Submit the Complete Owners Name shall be considered a Minor Violation and subject to the fines as specified in Section 13.2.2. In the event the Owner requests that their name be withheld from the MLS, the Participant shall retain the written request on file and make available to the MLS.
Section 13.6.2 - Failure to Submit Directions to the Property shall be considered a Minor Violation and subject to the fines as specified in Section 13.2.2. Comments such as “Use GPS” are not acceptable.
Section 13.6.4 - Failure to Submit Room Size and Levels in the Listing Detail shall be considered a Minor Violation and subject to the fines as specified in Section 13.2.2.
Incremental change. Don't try to do it all at once!
One of the fundamental principles of Ninja Selling is incremental change. Small improvements every day can make a big difference in the quality of our business, and the quality of our life.
Sometimes, in a well-intended effort to get better, we go for radical changes that we think will create big results in a short period of time.
The Ninja Way focuses more on consistent improvement over time.
That’s why we suggest a series of habits, rituals and routines that are designed to create consistency throughout your day. The incremental nature of these habits and routines are simple steps we can all take to get better results.
Thought of the week:
Consistent effort over time is where the huge gains lie.
4 Steps to a Powerful Elevator Pitch for Your Business
As a real estate agent, you should have an elevator pitch ready to go wherever you are. Sometimes the biggest opportunities to obtain new business happen during your daily routines, such as grocery shopping or weekend volunteering. So, the next time you run into someone who might turn out to be a lead, you want to be prepared. Here’s how to craft and deliver a powerful elevator pitch for your business:
Focus on the value proposition. What is it that you’re offering? It should be unique—something that isn’t being provided by another real estate agent. If you have a niche, such as luxury homes, short sales, etc., this would be a great thing to focus on. Your value proposition will be the foundation of your elevator pitch. If it’s not something a consumer will buy into, then your elevator pitch will fall flat.
Keep it short. You’re not writing a book here. An elevator pitch should be just that: a short blurb that you can easily run through in the time it takes to hop on an elevator and get off at the next floor. It’s a way to hook people into a longer conversation, so keep business cards on hand so the consumer can easily reach out to you after you introduce yourself.
The delivery is everything. People will be able to spot a canned response the minute you gush out a stream of memorized words. Get comfortable with customizing an elevator pitch on the spot so that it’s relevant to that specific person or group of people. Of course you can still outline what you’re looking to say when you put together the pitch, but don’t forget you’re just having a conversation with people, not reciting a monologue to an audience.
Stand tall and speak with confidence. Body language will give you away in two seconds if you’re not comfortable. If you’re crawling out of your own skin, consumers will be hesitant to believe in your value proposition. Speaking with confidence and standing upright, as well as maintaining eye contact, will keep people at ease and will help capture their attention.
Remember, an elevator pitch can be an effective way of capturing business, but you want to keep it short and engaging. Have confidence in what you’re saying, or the consumer won’t have confidence in what you’re offering.
Imaginary Issues
Uncertainty isn't just a fact of life, it is proof of life. Everything alive changes... sometimes slowly, sometimes suddenly. There are changes we feel in real time and those we only observe in contrast, as when an old photograph from the past surfaces and we marvel at how much was different back then.
We spend a lot of time worrying about the future. Will the Chinese stock market crash our economy? How long will this drought last? Many of our fears seem to center on things far beyond our control, and yet they occupy a disproportionate amount of our mental energy.
It is strange that we would choose to cede control of our mind to conditions we cannot control. This is especially true when there are almost always tangible problems or challenges we could invest our energy in at the present moment.
Take time today to look at your life and ask yourself: What are my real issues? What lies directly before me that I can actually influence? A simple inventory of the real versus the imaginary can have a wonderful clarifying effect on both your to-do list and your mind.
Jackie Karmilowicz will be out of the country August 16-September 7. Filling in for me will be Mike Boyle. He will be providing the same level of service that I do and can answer any questions you may have while I am out.
Mike can be contacted at mike.boyle@nrg.com. Please let me know if there are any questions or clients you have this week prior to my Thursday evening departure.
Business Development Manager
NRG NE Realtor Channel
Office: 267-295-5836
Personal mobile: 717-875-7690
https://www.nrghomepower.com/energy-choice/energy-solutions/concierge/
I'm sure Matt will reach out to each of you individually over the next few weeks.
DIGITAL BRAND
Coming soon is the new RE/MAX® productivity suite, powered by booj! The new platform is an integrated suite of tools that enable you to establish, manage and grow client relationships, proactively. Below, is a preview of how the Digital Brand tool works to drive awareness of your personal brand and help you stand out in your community.
Website Designs
We’re building five responsive website designs each for agents, teams, offices and multi-office brokerages, and we’ll offer a design for The RE/MAX Collection®, too.
Out-of-the-Box Content
Manage Your Leads
Website Reporting + Analytics
RE/MAX has partnered with Photofy!
Great Info For Your Clients!
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Frank Posocco
Alexandra Fiorini
Cathy Wilkins Taylor
Tim Getz
Deb Lush
Mario Castanhas
Fran Collins-Leech
Years with RE/MAX real estate: 15
Barb Harries
8/1/2019
Years with RE/MAX real estate: 32
Years in Real Estate: 41
Elizabeth Kotyuk
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Katie Fluke
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Pat Fabozzi
Years with RE/MAX real estate: 21
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Nicki Ivey
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David Goncalves
Years with RE/MAX real estate: 4
Years in Real Estate: 4
Annette Weiss
Years with RE/MAX real estate: 14
Merry Cardone
Years with RE/MAX real estate: 2
Years in Real Estate: 16
Kausar Jaffer
Years with RE/MAX real estate: 1
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RE/MAX real estate
Let us know about your open house TODAY!
Email: joel@LehighValleyHomes.com
Website: www.LehighValleyHome.com
Location: 3120 Hamilton Boulevard, Allentown, PA, United States
Phone: 610-770-9000
Facebook: Facebook.com/LehighValleyHome
Twitter: @jdiaz01