Media Literacy Project

Dance Central 3 Commerical

Dance Central 3 - TV Reklama | Sector.sk

INTRODUCTION

This commercial is Ethos because we have famous person that is advertising the commercial. Usher, who was in this video was a judge of a debate. This commercial is also bandwagon because it tells that if you buy this that you will be on the winning side.

Level 1: Observation

Action/sequence:

Cops pull over people

Police officer dances

girl dances

group dances

stadium

soccer players fighting

one player starts to dance

another player starts to dance

coach picks a winner

two guys debate

both guys dances

Semes/Forms:

People dancing

cars everywhere

different lights

Actors/Disclosure:

Police Officer says "Okay everyone out the car"

Music in the background that everyone is dancing to

Usher says "Very well governor, senator your rebuttal"

Proximity/Movement:

everything moves kind fast

everyone is dancing

everyone is close to each other

Culture/Context:

Soccer teams are from different part of the world

Different cultures have different dances

Production:

They are dancing on a street where there are cars everywhere

As they are debating the break out in dancing

Level 2: Interpretation

When they break out into dancing against each other it means that dancing could solve your conflict.


When they said " Where better dancers are made" it means that if you purchase this game you will become a better dancer.

Big image

LEVEL 3: EVALUATION AND APPLICATION

Likes:

Everyone is dancing so it represents the game

Music in the background

Dislikes:

Usher didn't dance

Changes:

I would make Usher dance in this commercial

"WHERE BETTER DANCERS ARE MADE"

Conclusion

This commercial wants you to buy this game because you are going to be a better dancer and it is the easiest way to solve your conflict.