Commercial Analysis

Annie Hollon

TAYLOR vs TREADMILL

Target market: Taylor Swift fans, mid 20s, not into exercise, like music

Technique: Testimonial

TAYLOR vs. TREADMILL

My Dad is a Liar

Target Market: Single parents, hard working, trying to provide for their families

Tehcinque: Emotional
My Dad is a Liar - Emotional Commercial

iPhone 6s - Timer

Target Market: Parents of young kids who watch Sesame Street, tech savvy

Technique: Repetition (Hey Siri)

iPhone 6s - Timer