Commercial Analysis
Annie Hollon
TAYLOR vs TREADMILL
Target market: Taylor Swift fans, mid 20s, not into exercise, like music
Technique: Testimonial
TAYLOR vs. TREADMILL
My Dad is a Liar
Target Market: Single parents, hard working, trying to provide for their families
Tehcinque: EmotionalMy Dad is a Liar - Emotional Commercial
iPhone 6s - Timer
Target Market: Parents of young kids who watch Sesame Street, tech savvy
Technique: Repetition (Hey Siri)
iPhone 6s - Timer