phrase Kentucky Fundraising
Custom Bags to Carry the Stuff of Life
One of the most artful ways to weave your brand identity into people's day to day activity is to provide them with custom bags for carrying the stuff of life. Particularly in the urban environment of business centers, an office or a vehicle may be several blocks away, and many commuters may have to spend hours on a train or bus. In situations like this, it is most common to see people carrying bags of various shapes and sizes to transport papers, notebook computers, food and drink, or maybe even an arsenal of supplies for the kids.
As there is ever-increasing pressure for salaried employees to produce more, the working lunch has become somewhat institutionalized. Co-workers may have to carry reports and consult on presentations. PDAs and notebook computers are always kept handy throughout the day. Computer bags and messenger bags have become as essential as purses and wallets. In the office, the coffee shop, or being carried down the street, these items can provide a platform for a tremendous amount of exposure for your company's name and logo. Given the utility of a well designed bag, it would also be much appreciated by the user.
The half-hour lunch and the long commute are things that many have become used to living with. For those in an industrial area or office park that can be miles away from convenient food outlets, or for someone who wants to save money by bringing food from home, there is little choice but to pack one or more meals for the day. And, for those that have long commutes, the life support for a twelve-hour day or more can be a substantial load. Lunch bags, backpacks, and even wheeled luggage are common sites on the bus or train. How would you like to be able to present a two-hour commercial to those fellow travelers, twice a day, five days a week, 50 or more weeks a year? Your brand on the large side panel of one of these bags can do that.
A day with the kids can be great fun, but carrying all the accoutrements for an all-day outing with even one small child can be like moving the President. Diaper bags and even all-purpose totes are indispensable. Every parent is on the lookout for ways to make their lives easier, so you can bet that if someone is carrying a sturdy, well made bag with your logo on it as they drop the kids off at daycare, the other parents will notice it. These do not have to be expensive items to hold up to daily use; this is an application where utility is king, and will be very appreciated by those using them.
Cheap disposable bags are fine, but only give great exposure in great volume. However, by using part of your promotional budget for the kind of durable bags that people use to carry the stuff they use in their lives day in and day out, you obtain the advantage of the multiplier of time. These bags are the kind of things that weave themselves into the very fabric of life. They become essential to those that become accustomed to using them.