DASH!

MAKE IT MATTER!

EAST REGION SALES & MARKETING E-NEWSLETTER

From the Marketing Desk

What a world-wind year. When I look back 12 months, I hardly recognize the old version of us. In between launching a new segment, saying good-bye to old territories & assimilating an array of new teams, it's mind-boggling that we actually had time to kick off a new business system on top of it! This newsletter is another "new" (no-pun intended) for us, but hopefully only in the format itself. The goal of this newsletter is to proactively communicate out to the region some of the highlights of the work that we've been doing in our own DASH! as we seek to drive more value from our relationships with customers, co-workers, segments, distributors, partners, etc.

HOT UPDATES!!!

  • 3- RAOTMs for the East kicked-off this week: Pittsburgh, Wilmington & Buffalo.
  • 4 - NA Marketing outbound campaigns are currently underway: OEM, Oil & Gas, Safety and Modernization. All leads will be telequalified by our Sales Development Leader, Catherine Mathisen before showing up in in Dynamics for Sales Qualification.
  • 39 - Customers attended yesterday's Asset Centre Webinar, leading to 17 qualified leads for follow-up in Dynamics. All leads will be telequalified by Catherine.
  • Construction of our East Region FY16 Commercial Calendar is in full swing >>> https://rockwellautomation.sharepoint.com/teams/AS/EasternRegionSP/_layouts/15/start.aspx#/Lists/EASTERN%20REGION%20COMMERCIAL%20CALENDAR

Meet the Eastern Region Field Marketing Team

5 WAYS TO GIVE YOUR BUSINESS A BOOST

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  1. CHECK DYNAMICS: ONGOING, DIRECT TO CUSTOMER MARKETING CAMPAIGNS, THE PERPETUAL CAPTURING OF CUSTOMER DATA FROM DIGITAL TACTICS SUCH AS "GATED CONTENT" ON OUR HOMEPAGE & THE STEADY STREAM OF INDUSTRY EVENTS AROUND THE NA, MAKES DYNAMICS A CONSTANT SOURCE OF LEADS.
  2. HOST A WEBINAR IN A STRUGGLING PRODUCT OR GEOGRAPHICAL AREA
  3. WRITE A BLOG FOR NA MARKETING & REQUEST DIGITAL SUPPORT OF IT
  4. RUN A LOCAL EVENT & ENGAGE YOUR DESIGNATED FMS FOR WAYS TO MAXIMIZE & OPTIMIZE ATTENDANCE
  5. GET CREATIVE! IF OLD TECHNIQUES AREN'T EFFECTIVE, TRY SOMETHING NEW LIKE HOSTING AN IT/OT EVENT, USING LINKEDIN TO REACH OUT TO NEW CONTACTS AT OLD ACCOUNTS OR REQUESTING ANALYTIC DATA TO NARROW IN ON A GAP TO PURSUE.

*** Contact your designated Field Marketing Specialist for help with any of these ideas & more!

UPCOMING EVENTS

FEATURED WEBINARS

Regional webinars are a great way to extend our reach with the customer & amplify our front-line work with customers. They also build brand awareness, support customer loyalty & generate much needed leads for a struggling product area. For more information about how you can get involved, contact your local Field Marketing Specialist.

Eastern Region Customer Webinar - Safety Regulations & Standards

Tuesday, Feb. 2nd, 2-3pm

This is an online event.

This session covers standards and legislation with an emphasis on identifying applicable standards. You will see how good design can help you meet the requirments of several standards at once. You will learn:

  • What machine safety standards are, where they come from , which ones apply to you and how to find them

  • Basic requirements for Safety in the US (ie OSHA req)

  • How to apply consensus standards to comply with the requirements


http://www.rockwellautomation.com/en_NA/training-events/webinars/safety-regulations.page

Eastern Region Customer Webinar - Safety Strategies: Assessments, Proactive Measures and Conceptual Design

Tuesday, Feb. 23rd, 11am-12pm

This is an online event.

This session covers safety strategy, including basic requirements for risk assessments and safeguard selection, and offers a comparison of different engineering controls. We'll take your customer through an example where several options will be explored. They will learn:


  • Basic decision making about safe guarding
  • The relationship between risk level and circuit performance
  • Mitigation hierarchy
  • Basic electrical/electronic protective measures


http://www.rockwellautomation.com/en_NA/training-events/webinars/safety-strategies.page

Eastern Region Customer Webinar - Process OEM

Wednesday, Feb. 10th, 11am-12pm

This is an online event.

I will attach the flyer to this invite once it becomes available. Times are always subject to change based on NA Marketing schedule.

NORTH AMERICA MARKETING WEBINARS

Be Social!

Rockwell Automation's Social Media page is a great place to start your digital journey. Connecting to Rockwell's official social media channels, following/sharing our thought-leading blogs & connecting with customers all amplify the impact you have with your customers

We Are The Champions!

Do you know your designated Social Selling Champion? Every territory in the Eastern Region now has a designated Social Selling Champion that is your go-to person for help on LinkedIn. They are all members of our regional Social Selling Champions Program focused on building awareness, identifying best practices & helping us find smart & impactful ways of integrating social technology into our current customer-centric selling process.

Automate the Message

Did you know that your customers can customize their RA digital experience by signing up for an account on our new NA Homepage, Having their own account allows them to customize the level and type of automated communication they receive based on their own personal preferences. It's about getting the right message, to the right people at the right time!