YouTube as an advertising platform
Marketing Platforms For Everyone
YouTube influencer marketing has been slowly but steadily gaining recognition as the perfect tool for targeting customers. And when compared to all the other platforms like Facebook, Instagram, Twitter, and Pinterest, YouTube is an excellent platform for influencer marketing.
The most popular organic installs: YouTube influencer marketing can now boast millions of subscribers – with whom they have a direct channel of communication. Inevitably, this has made them an attractive proposition for advertisers. Not only are they becoming more influential than traditional celebrities, they also have more proactive methods to deliver a message. But paradoxically, if a YouTuber is seen to be advertising a product, their strength of influence can be instantly undermined.
Where Are Your Customers?
So when you look at what channels to start on, I’d ask you what channel are your customers on. Most of them are on Facebook, and most of them are watching videos on YouTube. If you subscribe to a YouTuber, you’re going to get an email, or your subscriber is going to get an email, saying, “Hey, there’s a new video out there.” That doesn’t happen with Twitter. Also, YouTube is the second largest search engine and Google is the first, and if it’s on Google, you’re going to see a Google YouTube video before you see any kind of tweet on that subject.
I would say the right influencer, the right timing and the right message. Then you have the best possible start!
However, everything is based on a clear purpose for what you want to get out of the collaboration. Begin by nailing the KPI, which you then use throughout the whole process — choice of influencers, concepts & follow-up.
Content with high retention is liked by YouTube’s algorithms, so relevant content that captures the interests of the viewers is extremely important. To make really good content, let the influencer have freedom in the brief.
Whether you’re a social media influencer or marketer looking to work with influencers, it’s useful to know the platforms available and the services they offer.
This is a list of 48 influencer marketing platforms that are connecting brands to content creators.
Not all influencer marketing platforms are the same.
Some have hundreds of thousands of influencers in their database whereas others just a few thousand.
Some cover the full spectrum of social networks whereas others are specific to one like Instagram.