Marketing Core Standards

By: Maggie Underhill


This involves picking an appropriate location for an event and making tickets for that event available for customers through outlets. For sporting goods, it means getting those goods an or equipment to stores where they are available for people to purchase.

Marketing Information Managment

Using information that you gather from talking to customers to improve the decisions that revolve around the management of marketing information.


The process of establishing and communicating to customers the value or cost of goods and service to customers.

Product/Service Management

This involves meeting the customers needs and wants through development, design of the product, and the improvement.


Advertising a products, images, ideas, and services to get the desired outcome.


Direct communication with customers to assess and satisfy their needs and wants.