STYLES OF ANIMATION

Techniques and Styles of professional animation

Claymation!

Claymation is one of MANY forms of stop motion animation. It involves the moving of clay figures after taking a snapshot of the clay before moving it. By slightly moving the clay over and over again and capturing each frame many times you get an illusion that tricks the viewer of the pictures into seeing the clay object move without any help of an animate object.
A Matter of Loaf and Death - Piella Bakewell - Wallace and Gromit

Typography!

Typography is the art and technique of arranging type to make written language readable, appealing, and legible when displayed the arrangement of type involves selecting typefaces, point size, line length, line spacing, letter spacing, and adjusting the space within letter pairs. In modern times, typography has been put in film, television, and online broadcasts to add emotion to communication. In contemporary use, the practice and study typography is very broad, covering all aspects and letter design and application.
A lesson on typography