May Newsletter

Team Better Beauty


I just want to take a moment to congratulate you all once again on a fantastic April! We had a record breaking month and I am tremendously proud of the work each and every one of you did to spread our mission and educate your family and friends. It is amazing how far we have come and it is so exciting to be a part of the social movement for change. So please take a moment to reflect on your accomplishments thus far, it is truly remarkable!

Many of you promoted this month so kudos to you as well!

Sr Consultants:

Michelle Dow

Renee Miles

Raelyn Lorenz

Brittany Korol


Andrea Peters

Shannon Paterson

Jennifer Caverly

Sr Manager:

Courtney Pavicic

Congrats Ladies!!


As we all know, Mascara is the biggest single launch Beautycounter has ever accomplished and it is with immense pride we have finally brought this amazing product to market! Christy has been working tirelessly with 2 laboratories for the past 3 years to create this product which delivers dramatic length and definition combined with the confidence of safer beauty provided by our unparalleled ingredient selection process. Our mascara contains 4 organic moisturizers to condition your lashes while you wear. Christy also created an easy control precision brush to ensure there is no smudging, clumping, or flaking upon application. The best part is that our mascara is formulated without harmful ingredients that are commonly found in other brands such as propylparaben, butylparaben, and butylated hydroxyanisole (BHA) which are all found on our Never List.
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Beautycounter 100 Lashes

How to Sell Mascara

  • Reach out to current clients, especially those who have purchased eye pencils, shadows, brow pencils etc...
  • Look at your 100 person list, this is a great time to reach out to prospects with out biggest and most highly anticipated product launch ever.
  • Share our 100 Lashes Video on Social Media
  • Share the WWD Article.
  • Get a Social booked to showcase cosmetics and sample out Mascara
  • Get samples of Mascara out to clients and friends
  • Hold and Open House for people to stop by and check out our Mascara and let them know our Charcoal Soap is back as well.
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Jumpstart June!

I want to help you get a head start on your June activity! We all know how summer brings the heat, school is out and we have lots to do. In order to be successful we have to plan accordingly and get ourselves prepared, so here is my challenge for you. Book you socials now! I want you each to book 3 socials! If you can get 3 socials on your calendar for the month of June your business is going to be in a great position for the summer!

That's right! Book 3 Socials for the Month of June!!!

You have from now until the end of the month to book your socials for June. When you have your dates booked,

  • Must be a live event
  • Can be a social
  • Open House
  • Partnering with a local Business

You can post them on the comment link below or email me at with your 3 dates. Once you have done so you will receive a little gift from me, an ella + Mila, 5-Free and Vegan nail polish.

I promise it will be worth it to have the activity on your calendar, you business will thank you!!!

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Business Tip!

So here is a little something you can use for prospective clients, members and even consultants. We are approaching warmer weather and summer vacation is just around the corner. I believe a a great way to share our social mission is to help educate others on the safety of sunscreen. This is something Gregg has been doing long before she had Beautycounter to share, so we have a great opportunity to share safety tips with others and give them a safe alternative.

We have a great Sunscreen Safety Tips Document BTC, that you can print and have with you in your bag. I also recommend keeping some small 3-5 gm jars of our Protect Allover Sunscreen with you to pass out when you engage in conversation about sunscreen safety. These tip cards can be printed on 4x6 sheets and you can toss them in a Beautycounter Pouch to have with you in your car or purse. I even have my husband use our sunscreen on the golf course and it has resulted in a few interesting conversations and a few sales.

Also a reminder that if you ever have someone inquire about sun burns, our nourishing Cleansing Balm does an amazing job helping your skin recover from sun damage.

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Cheers to a Fantastic May!!!!!

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Ashley Insana

Executive Director