Online Advertising
Sports Marketing
Pop-Up Front/Under Ads
Ads that come up when you open up a new tab or window.
Example: Ad for a football game pops up when you go to ESPN.com
Fash Ads
Ads that light up and are "flashy"
Example: Could be a game ad
Example: Could be a game ad
Rich Media Ads
Ads that are videos and change when you go to click on them.
Example: Could be a commercial for a new movie.
Example: Could be a commercial for a new movie.
Advergames
Games that have ads
Example: Could be an ad that you have when you use apps
Example: Could be an ad that you have when you use apps
Advantages and Disadvantages
Advantages- Cost Effectiveness, Tracking Capabilities, and International/Worldwide Opportunities.
Disadvantages- Consumers may ignore the message, some ads may be very expensive, and viewing problems.
Disadvantages- Consumers may ignore the message, some ads may be very expensive, and viewing problems.