Kraft Mac and Cheese Taste Test

Home style and Original mac

Problem

Will participants be able to tell the difference between Home Style and Original Macaroni in a taste test? We chose macaroni because it was something different from most things.

Research

Kraft

  • Website: Kraftfoodgroups.com
  • Address: 3270 Windover Rd. Green Bay, WI

  • History of company: Made in 1903. Made lots of home style based foods.


Home Style Macaroni

  • Slogan of company: "Our name says it all."
  • Claim that company makes about product: Due to milk choices in the macaroni it tastes better then all the other macaroni out there.
  • Major Ingredient: Milk
  • Calories of product: 400 per serving
  • Modifications made to original product: Went from Original to Home Style macaroni.
  • Who uses this product: Mostly kids and people looking for a quick easy meal.


Original Macaroni

  • Slogan of product: The cheesiest
  • Claim that company makes about product: Its the cheesiest.
  • Major Ingredient: Milk
  • Calories of product: 400 calories
  • Modifications made to original product: Still original flavor.
  • Who uses this product: Mostly kids and stay at home moms.


Hypothesis

If we do a blind taste test then the participants will be able to tell the difference between the two Kraft brands because the Home Style Macaroni has bigger noodles, and uses a liquid cheese sauce instead of a powder.

Test Type

We chose to do a triangular test to see whether people could tell the difference between Home Style and Original Macaroni.

Experiment

For our experiment we needed:

  • Cups
  • Crock pot
  • Microwave
  • Original Macaroni
  • Home Style Macaroni
Steps for Taste Test

  1. Buy items at store.
  2. Read directions to make macaroni.
  3. Take items to school.
  4. Warm up macaroni in microwave.
  5. Add milk to macaroni.
  6. Set up cups with macaroni according to the randomizer.
  7. Blind fold participants.
  8. Have them taste all three macaroni samples.
  9. Have them fill out survey.
  10. Thank Participants.

Data/Observations

After our group researched the two types of Kraft mac we found that the only main difference besides taste between the two was the look of them, so we had to blindfold all of our participants. We also observed that the Home Style Mac was more money than the Original.

Conclusion

In conclusion we did not reject our hypothesis because 60% of the participants successfully chose the Home Style Macaroni, as the different one. One mistake our group made is that we made way to much macaroni. It also seems that people were distracted by the blindfolds.