Posterscope USA Monthly Newsletter

May 2016

In this month's newsletter we discuss Posterscope acquisition of digital OOH network Liveposter, CEO Helma Larkin stops by the Mornings with Maria show, and our insights team assist Adweek in their monthly infographic. Our campaign showcase features Doom's marketing campaign merging social media and real world insight.

Posterscope in the News

MediaPost Article on May 3rd 2016:

Posterscope Acquires Digital OOH Platform Liveposter

Posterscope, part of Dentsu Aegis Network confirmed today that they've acquired Liveposter, an Out-of-Home platform that will enable Posterscope to deliver dynamic content to screens around the world. Terms weren’t disclosed.

Based in London, Liveposter has outposts in New York, Germany, Australia and Singapore. The firms have worked together since forming a strategic partnership in 2013.

The Liveposter platform enables digital campaigns to run across multiple networks and media owners. It uses a variety of data feeds to optimize messaging in near real-time and provides control over ads without the need to access the individual media owner systems.

Click here to view the full article, published on MediaPost.

Fox Business on May 2nd 2016:

Billboards Using Smell Technology To Kill Mosquitoes In Fight Against Zika

Posterscope CEO Helma Larkin appeared on Fox Business's Mornings with Maria to discuss Posterscope Brazil's Zika killing billboard. Helma discusses in depth how the billboard works by luring mosquitoes with lactic acid and CO2.

Click here to view the full video, published on Fox Business.

Adweek on May 23rd 2016

Infographic: How Tech-Savvy Shoppers Spend Their Time Online

Each year, Dentsu's out-of-home agency Posterscope conducts its Outdoor Consumer Study that zeroes in on a range of sought-after demographics. Tech-savvy consumers—people who describe themselves as such, love to buy tech gadgets and also give tech-related advice—are among the most coveted. The OCS study was able to target these consumers to gain information about their online habits and behaviors.

Click here to view the full article, published on AdWeek.

Posterscope UK Brings Doom To Your Doorstep Using Twitter And OOH

Doom, a violent, first person shooter (FPS) video game reboot from Bethesda, will soon launch on the tail of an optimised marketing campaign from Posterscope, merging social media and real world insight, to fuel an out of home (OOH) campaign looking to attract the ‘Lad’ crowd.

To mark the return of video game Doom, out of home (OOH) advertising group Posterscope is leveraging Twitter data to inform OOH ad buys, making sure Doom reaches the right people, at the right time, in the right place.

Click here to read the full story.

Stuff We Like

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