LexRex Communications
A Case Study: Aequitas Legal
The Brief
LexRex was tasked with providing strategic consultancy and drafting services to help Aequitas Legal become an award-winning personal injury law firm.
Outcomes: Aequitas Legal won 7 cross-industry awards within 18 months, including a prestigious Law Society Excellence Award, with a shortlisting or win success rate of 15 out of 24 awards entered.
The Law Society Excellence Award for Client Service
The Law Society Excellence Awards are the highlight of the awards calendar within the legal profession, and a win was top of LexRex's 'to do' list from the very start.
With huge competition from across the UK, LexRex spent time with the team to really understand their client satisfaction monitoring systems and get a feel for the firm's culture.
This approach paid off with the firm winning this hugely prestigious award on the very first year of entering.
The Claims Innovation Awards: Best Use of Technology
Judged by a panel of industry leaders, the awards recognise and award talent operating across the industry - including law firms, technology providers and medico-legal reporting agencies.
Aequitas was recognised for its use of groundbreaking legal technology app, inCase.
The Salford Business Awards: Excellence Award
Headquartered at the time in Salford, these awards were a no-brainer for the firm.
Awarding businesses for exceptional customer service and impeccable internal processes, once more Aequitas walked away with this award on the very first year of entering.
The Client Says...
In 2013 I decided to enter myself, and my firm, Aequitas Legal into a number of business and legal awards.
However, I wasn't sure whether outsourcing this process would offer any real benefits, particularly given the fact that I was essentially expecting an 'outsider' to understand my business.
When I spoke to Victoria at LexRex Communications, my fears were quickly overcome. She came into our offices, spoke to my employees and really got under the skin of what Aequitas is about. She understood exactly what we were trying to achieve, both in terms of the service we offer and my reasons for entering us into awards. The submissions she wrote for us reflected exactly what we were about, as a law firm and as a business.
I would have no hesitation in recommending LexRex Communications' awards submissions service to any law firm.