Bearpaw Branding Strategies
live life comfortably
Brand Extension
Winter Gloves/Mittens
Winter Gloves
- Cow suede outer lining
- Sheepskin and wool blend inside lining
Winter Mittens
- Cow suede outer lining
- Sheepskin and wool blend inside lining
Men Gloves
- Cow suede outer lining
- Thin wool inside lining
Brand Licensing
Bearpaw Chapstick
Winter Chapstick
- The brands Chapstick and Bearpaw came together as two brands working towards benefiting people in the cold weather
Mixed Brands
A mix between Payless shoes and Bearpaw shoes
Pawlys Winter Boots
- Used left over material that would normally be thrown away from Bearpaw products
- Many different styles
- Just boots. shoes, and slippers currently being made
Co-branding
Nike and Bearpaw comes together to make new NikePaw Elites