Bearpaw Branding Strategies

live life comfortably

Brand Extension

Winter Gloves/Mittens

Brand Licensing

Bearpaw Chapstick
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Winter Chapstick

  • The brands Chapstick and Bearpaw came together as two brands working towards benefiting people in the cold weather

Mixed Brands

A mix between Payless shoes and Bearpaw shoes

Pawlys Winter Boots

  • Used left over material that would normally be thrown away from Bearpaw products
  • Many different styles
  • Just boots. shoes, and slippers currently being made

Co-branding

Nike and Bearpaw comes together to make new NikePaw Elites