Primary Examples

1) "As Caesar loved me, I weep for him; as he was fortunate, I rejoice at it..."

*Brutus's speech was to persuade the people of Rome that Caesar's death was needed. In support of his claim, he asks the audience "Had you rather Caesar were living and die all slaves, than that Caesar were dead, to live all free men?" After this question he goes on to the quotation from above to prove that he is credible for his claim. He lets the audience know that he and Caesar were close by the phrase "as Caesar loved me." He ends this part of the statement by saying "but, as he was ambitious, I slew him" to go back to his claim that Caesar was to be killed.

2) "I've been working for the district for over 5 years, and have built a great friendship with your principal."

*The bold words also create the building of credibility for the speaker. This could relate to various situations, including running for a teacher application, school board, etc. The facts that he/she is an experienced worker of over 5 years and that he/she has built that close relationship with the principal both contribute to the reliability of the speaker.

Secondary Examples

3) "My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor."

*These bold words are his key to building credibility, especially the word "experience." He continues to emphasize his hard work through phrases such as "tireless commitment" and "my willingness" that have all payed off to make him the ideal candidate.

Works Cited

Primary Example:
1) Julius Caesar: Brutus's Speech

2) Original from Mary L

Secondary Example:
"Examples of Ethos, Logos, and Pathos." Examples of Ethos, Logos, and Pathos. N.p., n.d. Web. 22 May 2013. <>.