Innovation and Disruptive Change

ESEUNE Business School

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Prof. Enrique De La Rica

Innovation and Disruptive Change

Professor Enrique De La Rica

Lean of Eseune Business School In Bilbao (Spain)


Disruptive innovation and change are no longer the exceptions, they’re the norm. If we’re not proactively forging novel paths that change the game, someone else will—and then we’ll be forced to adapt to their new rules. Many leaders are not formally prepared with the fortitude required to lead through the deep uncertainty that characterizes periods of disruptive change.

The Module provides the students with understanding of what is innovation and why it is so necessary today.

How can leaders cause more innovation to happen? What are the effective levers to turn interesting inventions into practical innovations?



This Module will discover how leaders often ignore the very thing that could lead them to game changers— the power of surprise. Based upon Professor´s research and work with business executives in multiple sectors, this program will explore:

Leadership dynamics that drive success or result in failure

Competencies essential for driving disruptive innovation

How to leverage uncertainty to find strategic direction

How to create a culture that supports disruptive thinking and innovation

Creating an Organization in Which Innovation is the Norm, Not the Exception

Every innovator should have a fair chance to pursue a dream, wherever he or she happens to live.


In the ESEUNE Global MBA sessions real cases will be discussed. Participants will share experiences, successes, and failures, and develop foundations for best practice.

In a dynamic and interactive way, Professor de la Rica will do questions that will help the ESEUNE students to understand the new innovation ecosystems.


10:00 - 12:30 Lecture

12:30 - 13:30 Lunch

13:30 - 14:30 Work Group

14:30 - 15:00 Break networking

15:00 - 17:30 Lecture & Discussion

Classes will take place 16, 17, 23 and 24 April from 10.00 am to 5.30 pm

Saturday, April 16th 2016 at 10pm to Sunday, April 24th 2016 at 5:30pm

Training Center, Building 1, Zhongbei Headquarters Economic Industrial Park, Xiqing Automobile Industrial Zone, 300384 Tianjin

Address in Chinese: 西班牙卡斯提尔商学院- 中国项目地址: 天津市西青汽车工业区中国北总部经济产业园1号楼培训中心300380

RSVPs are enabled for this event.

ESEUNE Business School Tianjin

Contact person for coordinating how to arrive to our school : Wendi +86 177 0227 8167