MC's Lunchbox's weekly update
New Year!! lets make new changes
MC's Lunchbox on Dhinakaran Magazine
WHY APP? PART I
As MC's Lunchbox is in process of getting the mobile app, a few pointers on that front.
Apps are as effective as their reach. It’s the cold truth of marketing—no matter the quality of your campaign, it’s the delivery that makes it successful. To ensure your mobile app lives up to its ROI potential, it’s important to invest in a well designed mobile marketing strategy, which can lead to hundreds or even thousands of downloads when properly leveraged.
Here’s a comprehensive guide on making an early dent with your mobile marketing plan.
1. Know your audience
If you haven’t identified your core audience, you’ll never hit your sales target. First figure out who your app should cater to, then design for them. Here are some factors to consider:
- Age range
- To be continued...