1.01, 1.02 & 1.03
Sydney Parker, Branden Berger, and Nate Rumley
1.01: typefaces and fonts
Serif: attributes at tips; used in books, newspapers, newsletters, and magazine articles.
Sans Serif: no attributes; used in digital display like webpages, headings, captions, and tables.
Ornamental/Decorative: catches the eye; used for flyers and ads.
Script: looks hand written; used for formal invitations, place cards, poetry, and announcements.
Leading: vertical line spacing
Kerning: horizontal spacing between pairs of letters
Tracking: horizontal spacing between all the characters side by side
1.02: principles and elements of design
White Space: used to un-crowd information
Contrast: elements that are noticeably different to draw viewer's attention
Proximity/Unity: elements that are grouped together to show their relationship
Z-Pattern: most important way to arrange info to where viewers will notice it
Color Matching: making sure the color on a printed copy matches the monitor
Grid: textboxes, images and other objects that are aligned consistently throughout all pages of newsletters
Master Page: info showing up in the same place on every page
Dropped Cap: begins 1st paragraph with a large letter
Watermark: light image in the background
Masthead: on second page containing editor's name, photographer, and school reporters
End Sign: symbol at the of a magazine article to indicate the article is finished
Deck: phrase between the title and body
Nameplate: title at top of newsletter