1.01, 1.02 & 1.03

Sydney Parker, Branden Berger, and Nate Rumley

1.01: typefaces and fonts

Serif: attributes at tips; used in books, newspapers, newsletters, and magazine articles.

Sans Serif: no attributes; used in digital display like webpages, headings, captions, and tables.

Ornamental/Decorative: catches the eye; used for flyers and ads.

Script: looks hand written; used for formal invitations, place cards, poetry, and announcements.

Leading: vertical line spacing

Kerning: horizontal spacing between pairs of letters

Tracking: horizontal spacing between all the characters side by side

1.02: principles and elements of design

White Space: used to un-crowd information

Contrast: elements that are noticeably different to draw viewer's attention

Proximity/Unity: elements that are grouped together to show their relationship

Z-Pattern: most important way to arrange info to where viewers will notice it

Color Matching: making sure the color on a printed copy matches the monitor


Grid: textboxes, images and other objects that are aligned consistently throughout all pages of newsletters

Master Page: info showing up in the same place on every page

Dropped Cap: begins 1st paragraph with a large letter

Watermark: light image in the background

Masthead: on second page containing editor's name, photographer, and school reporters

End Sign: symbol at the of a magazine article to indicate the article is finished

Deck: phrase between the title and body

Nameplate: title at top of newsletter