Premium Item Give-aways
Giving away an item to promote your company or product. Ex. On fan appreciation night the Dallas Stars gave away Dr. Pepper shirts to everyone in attendance.
Sampling is trying a series of products, often before a purchase is made. This exposes consumers to your products. An example would be when Rita's Italian Ice hands out free samples at Texas Rangers games.
A special event is an occasion that will draw more people to your venue. This could be anything from a special concert to fan appreciation night all the way to dollar hot dog night at Globe Life Park.