Retail Store Manager

Job Role Description

A retail store manager is responsible for the day-to-day running of stores and also between their key accountabilities developing profitable performance by motivating staff. Employees in this position have an input towards store merchandise and layout. They have many responsibilities which concern training issues everyday, in this case they would have to decide by themselves on what to do in this situation. They also may be required to assist with opening new stores. The average salary is £27,000 working as a store manager in London but it all depends on the area and store you work in. The job allows you to manage sales and the store activity as well as driving service and ensuring that the standards expected are maintained. Retail store managers also access financial and administrate processes within the store.

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This is an example of a Retail Store Manager advertisement. This tells you what skills you need to be in the job role and also the typical duties you will be completing during the day. Within the advert it will also tell you what qualifications you need to have to be in this job role.

Some typical duties and skills

Main things you need to know

Typical duties:

  • Supervising stock control and pricing.
  • Planning.
  • Budget management.
  • Marketing and promoting the business.
  • Setup promotional displays and materials.


In order to succeed, retail managers must have the following skills.

  • The ability to lead and motivate the team.
  • A strong commitment to customer service.
  • Commercial acumen.
  • Good in math.
  • IT skills.
  • Confidence, drive and enthusiasm.
  • The ability to delicate.
  • Great eye for detail.
  • "People skills".
  • Verbal and written communication skills.


The responsibilities that a Retail Store Manager have depends on how big or small the store is. These are some critical responsibilities a Store Manager needs to take into account.

  • Managing and motivating a team to increase sales and keep efficiency.
  • Managing stock levels.
  • Analysing and interpreting trends.
  • Dealing with staff issues such as interviewing potential staff.
  • Resolving health and safety.
  • Responding to customer complaints and comments.
  • Organising special promotions, displays and events.
  • Attending and managing meetings.
  • Dealing with sales.

Qualifications you will need:

  • A reasonable grade in English and Maths GCSE.
  • IT qualification.

Some may look for:

  • Level 3 BTEC National Diplomas.
  • A levels.

operational job roles

Other Job Roles within Retail Store Management

Sales Executive-

Be a brand ambassador in your passion and enthusiasm for the brand. Deliver an outstanding shopping experience to every customer in the showroom by telephone, email. Ability to enthuse others. Basic knowledge on Word and Excel. Able to work with numbers quickly. Consistently exceed customer expectations. Building, maintaining and developing client database. -Freedom-

Floor Manager-

Our Floor Managers are a vital part of our store management team, with a wide range of responsibilities across the whole shop floor and back of house:

  • Duty managing the store in the absence of the store manager
  • Role modelling outstanding customer service and encouraging the team to always ‘Think Customer'
  • Clear understanding of sales targets & KPI's, with the ability to communicate these to the team
  • Implementing company visual merchandising guidelines and layouts
  • Driving promotional activity in store
  • Ensuring compliance with all company procedures to help reduce stock loss and maximise profits
  • Recruiting and developing a team to be the best that they can be. -Matalan-

Brand Manager-

Brand Managers know everything about our product and they live and breathe the current trends. They are constantly looking for new ways to drive sales on their department and aim to be the best store in their market place. They set the standard for what great service looks like, and help to create a unique culture and store personality. -Topshop-

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M&S- Lakeside