3.01 7 Functions of Marketing

Sheldon Robbins

Marketing-information Management

Obtaining information needed to make sound business decisions.


Ex. Taste Test and Surveys


http://solutionsarena.com/contact-management-software-coupled-with-marketing-activities/

Product/service management

Concepts and procedures necessary to obtain, develop,maintain, and improve a product or service mix in response to market opportunities.


https://oodt.apache.org/components.html

Financing

Obtaining money needed to finance the operation of a business; bank loans and offering credit to customers


http://www.rowlandair.com/financing/

Pricing

Determining a value to change for goods and services; consider cost and what consumer are willing to pay for good.


http://www.mytotalretail.com/article/pricing-margin-optimization-see-bigger-picture/

Promotion

Communicate used to inform or remind people about a business's product; involves persuading customers to purchase a product


http://www.mvpcleaning.com/promo/

Selling

Determining customer needs and want through planned, personalized communication intended to influence purchase decision and ensure satisfaction


http://blogs.aronsonllc.com/aronsoncapitalpartners/key-tax-questions-to-ask-before-buying-or-selling-a-business/

Distribution

Th transporting, storing and handling of goods on their way from the manufacturer to the consumer; includes the decisions about where to sell a product


http://www.distributionrecruitersusa.com/