McClelland's Achievement Motivation

Samantha Teten


A person's motivation and effectiveness is influenced by the three basic needs of achievement, affiliation, and power. With careful development, the strength of the three needs can be be changed over time.

Thematic Apperception Test

A tool developed by McClelland to measure the individual needs of different people. Subjects are presented a picture and then asked to develop a spontaneous story for each. Psychologist can use these to suggest types of jobs.


Internet Center for Management and Business Administration, Inc. "McClelland's Theory of Needs." Business Knowledge Center. NetMBA, 2010. Web. 20 Mar. 2015. <>.