Communications & Marketing
What is the role of the Marketer and Press/Public Relations?
Marketer= Customers , Public Relations= Press
The Roles of a Marketer:
- You will need to think and act like the customer when endorsing products so you know the product that you are selling will sell.
- You will need to take into account the customers individual needs such as
- Positivity- making sure you promote a image that will sell. For example 'sex' sells most fashion clothing brands and designers ooze sex appeal in order for their product to sell because people find it alluring.
- make sure you have a prominent positioning over other stores- Pay more money for the best location.
- Encourage every new customer. For example new customer promotions.
This all goes towards increase in sales that equals more profit.
The Roles of a PR:
- To be a PR you will be managing a company's reputation.
- You need to understand and support your clients needs.
- Communicate Key Messages
- generally office based but in your role you may require attending networks and media events.
- you will most importantly need to build up a great contact client list in order to make sure you are positively representing your brand image to the best of your ability.
- Writing press releases and calling around whenever you’re trying to generate publicity
- Overseeing content production (adverts, videos, social media and online PR stunts)
promoting the product , Managing Communication -PR
The fashion publicist is always in the search for ways of getting a larger market for her company’s products. She communicates with editors and celeb stylists to know about their fashion expectations. The professional will help organise fashion shows and events present to the press. They also attends designer product launches and fashion trade shows. On top of interacting with socialites and top magazine fashion editors, they will set aside a lot of time to address all areas of media and fashion.
The industry focuses on communicating fashion through media formats, events and promotions. The public relations representative is responsible for proper communication between the organisations and its environment. For example, he or she may schedule an annual general meeting for all the business stakeholders to update them on the business’s performance over the past year to see where the progress through out the year. As a professional, he or she should be able to understand creative ideas and develop effective presentation skills.
Salary and Working hours
- A typical starting salary for a PR account executive is likely to be around £18,000 to £24,000.
- Senior account executives usually earn around £25,000, while account managers may expect to earn from around £30,000 upwards.
- PR salaries at more senior levels vary from £40,000 for a senior account manager, £45,000 for an account director, £60,000 for a creative director, £80,000 for a director and £100,000+ for a CEO.
Salaries vary depending on the area of PR and geographical location, but are usually higher in London. Financial and business-to-business (B2B) PR often pays higher salaries than beauty or fashion PR.
Some companies offer additional benefits, including medical insurance, gym membership and bonuses. You may be provided with a laptop and mobile phone.
Income figures are intended as a guide only.
Working hours are generally 9am to 5pm, but often increase depending on workload. As client deadlines are all-important, PR professionals often work until outstanding jobs have been completed. Press launches, crisis management and pitches can all result in long hours. Some agencies have a much more ingrained long-hours culture than others.
Flexibility is important. PR professionals are often expected to network and socialise with clients, the media and colleagues to build and maintain relationships. The boundaries between your social and working life may become somewhat blurred.
Career breaks and secondments are possible. Some PR agencies offer opportunities for unpaid sabbaticals.
Skills of a PR and Marketer
- Communicational skills
- Research Skills
- Writing Skills
- International mindset
- Interpersonal communication.
- writing Skills
- Analytical and good negotiation skills
- Creativity and expression.
- Influencing and manipulating skills.
- Team work/ working with others.
- Computer skills.
Promoting the product as a Marketer what can you do?
Such as, Contests Social media,charity work ,product giveaways or even
Branded Promotional Gifts and events as they all are helping you develop a relationship with your customer.
Is this job for you?
The most important attribute a PR needs is the ability to build relationships with people – particularly cynical journalists. The media is a huge platform for PR opportunities but getting your product or brand into the pages of the best newspapers and magazine or on the trendiest websites can be difficult to say the least – unless you have the right clients or personally know with the editor.
Interview with Daisie from Butterfly London jewellery
- what do you do on a daily basis? On a Daily basis I will be overseeing our social media site, making sure new martial is always coming in.
- what do you need to be good at to be a PR? Any one can be a PR, but You do need need to be on the ball making sure the launches of new season stock will be ready for release.
- whats the most difficult part about being a pr? The most difficult thing about being a Pr is when you run our of material to use for social media and finding images and reviews to upload so you are continually showing the customer more.
- when did first become a PR? I became a PR because my mother-in-law was launching her Jewelley line 'http://www.butterfly-jewellery.com' so I became their personal PR.