Media Manipulation Preci

Brianna Fitzgerald 12/16/15 Block 4

Puppy Love Budweiser Commercial

1) In the Budweiser "Puppy Love" beer commercial, the goal of its theme is to associate Budweiser with happy memories and love. 2) Budweiser associates its product with the word "bud," by using the all-american-dream dog, a golden retriever and allowing the assumption that the puppy was in love with the horse from the original owner's ranch, which then allowed the audience to assume the man and woman were brought together by the animals. 3) The beer company uses a love story to create a warm feeling and fondness for its product. 4) The audience is Americans and the tone was romantic and carefree.