Dunkin Donuts vs. Starbucks

Emily Weed

What I Sought To Learn

  • I wanted to learn the consumer preference and why they prefer that brand
  • The difference between the two brands

What I Learned

  • Determined by prices and what is convenient
  • Dunkin Donuts is cheaper than Starbucks
  • At Starbucks, you're paying for the experience even though most Dunkins offer the same stuff
  • Dunkin Donuts is mostly located on the east coast and trying to expand west would be difficult but do-able
  • Starbucks is located all over the west coast and does have more international stores but Dunkin Donuts is planning to expand
  • Both brands offer apps which have rewards for coupons and savings
  • Each brand has loyal customers who will always go back

Why This Is Significant

  • Will all determine how much buisness each will get and how much money is brought in by each