Social Media

Five Guidelines Pertinent in Instructional Activities

I. Align to Learning Objectives

- Look for objectives that will benefit from an element of sharing, co-creation, or networking

- Key indicators/phrases: best practices, common approaches, most acceptable

II. Know your customers

- Ask yourself: What tools are my learn-ers already using? Where do people publish, share, discuss, organize, find, and comment on content?

- Which tools are likely to confuse or annoy, which will inspire and please, and which are easiest to begin using today?

III. Think minimum effective dose

- Identify the smallest amount of the correct learning activity to produce the desired learning outcome.

- The most impressive applications of social media in learning bring more speed to learn- ing, deliver a wider or deeper range of content, and successfully reduce time in formal classroom environments.

IV. Incorporate post-training exercises

- Myth: learning stops at 5 PM - Use social media to keep the learning alive

- Create a community space where learners can continue sharing resources, stories, and experiences.

V. Measure your success and search to improve

- Look at the amount of traffic you are getting to evaluate the adoption of social media

- Check content regularly to see if posts are relevant to the topic, what is being learned, and how you can integrate it into future learning.

- Look for continuity between references and posts

References:

Training focused: “Improve Formal Learning with Social Media” (Steer, 2012) -

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