INVESTOR NEWS UPDATE

HELP IS ON THE WAY

THE SUCCESSFUL BUSINESS PURPOSE

Although it seems for most of us that the purpose of a business is to earn a profit. Actually, the reason for our businesses may be to earn profits, but the purpose of a business should be to create and keep customers. In fact, 50% of our time, energy, and expenses should be spent on gaining and retaining customers. They are our life support. That’s really how we measure the success of a business – by customer satisfaction. If we have really satisfied customers, they will come back to us and they will refer people to us. They will even advertise for us without knowing it – just by sharing their experience with other people and talking about us (word of mouth – sometimes the best advertising we could have). So customers really determine our growth and our profitability.

WE HAVE A MAGIC BAG OF MARKETING TRICKS

Multi-Channel Marketing

Considering the various preferred channels of communication, the marketing campaign should be versatile in order to reach multiple media avenues. This approach has become essential to reaching an entire audience. While the multi-channel marketing suite will deliver a lot of exposure in the digital platforms, we want to capture other areas that we know are still effective in cultivating viable leads. We should have a concise yet inclusive package. While it makes sense to promote specific points to correlating targets, it is imperative that all collateral pieces reflect and incorporate the overall brand. Not only do we want to communicate specific points, we never cease to reinforce our brand identity and message.

PROPERTY ASSISTANTS OF DALLAS - Marketing & Admin for Independent R.E. INVESTORS

Successful marketing is actually a process, not just a plan. It involves setting goals, measuring results and tracking performance. If we don’t implement our marketing plan as a process, we can make costly mistakes that don’t produce the results we had hoped for, and could even be fatal to our business. The money spent on marketing is a true investment, not just an expense. It’s the principle, the down payment we make and expect a return. Determining what that “return” we expect should be the first step in our process - the goal. What do we want to achieve by marketing? For most of us it’s probably sales. For some it might be investors.