Explore how top schools and districts are using visually-appealing, data-driven communication to boost engagement, build trust, and strengthen community connection.
You’ll walk away with real-world examples, simple strategies, and practical takeaways you can use right away!
You’ll learn:
- Ideas for creating beautiful, branded newsletters that actually get read
- Why consistent communication builds trust
- How to implement practical templates and strategies right away

Meet the Speakers
Dr. Kara Stern
Dr. Kara Stern has seen school from just about every angle: high school English teacher, middle school principal, fellowship director for math and science teachers across New York City, and head of school at a rural N-12 school. That breadth is what she brings to her work at Smore, where she writes, speaks, and challenges educators to build the kinds of school communities where every student thrives. She holds a Master’s in Education Leadership from Teachers College and a Ph.D. in Teaching and Learning from NYU.
David Leshaw
David began his career working as an Admissions Director at a high school in New York City, later becoming a Director of Growth Marketing at Smore and SchoolStatus, where he is responsible for coordinating the multi-channel marketing efforts for the beloved Smore brand.