In this on-demand webinar, David Leshaw, Director of Growth Marketing at SchoolStatus, and Dr. Kara Stern, Director of Education and Engagement at SchoolStatus, explore practical strategies for strengthening your school brand and building trust with families and staff during the summer.
Learn how to foster authentic connections, showcase your school’s unique story, and keep your brand top of mind—so your community remains connected and excited for back-to-school.
You’ll learn:
- Why summer is a key opportunity to strengthen your school’s brand and build lasting trust with families and staff
- Fresh ideas for using newsletters and digital communications to boost visibility and reinforce your school’s values
- How Smore for Teams helps you build a polished, professional school brand with consistent messaging—so you head into back-to-school with trust, recognition, and momentum.
Meet the Speakers
Dr. Kara Stern
Dr. Kara Stern has seen school from just about every angle: high school English teacher, middle school principal, fellowship director for math and science teachers across New York City, and head of school at a rural N-12 school. That breadth is what she brings to her work at Smore, where she writes, speaks, and challenges educators to build the kinds of school communities where every student thrives. She holds a Master’s in Education Leadership from Teachers College and a Ph.D. in Teaching and Learning from NYU.
David Leshaw
David began his career working as an Admissions Director at a high school in New York City, later becoming a Director of Growth Marketing at Smore and SchoolStatus, where he is responsible for coordinating the multi-channel marketing efforts for the beloved Smore brand.
