“” Summer Family Communications that Build Trust: A Framework for K-12 Leaders | Smore
Webinar

Summer Family Communications that Build Trust: A Framework for K-12 Leaders

May 27th at 11 AM PT/2 PM ET

Summer is a slower season. But not for long.
Before the back-to-school rush hits, you have a window to build the kind of family relationships that make everything else easier.

Informing families is the easy part. The harder work – engagement, connection, building real trust – can often get pushed to later.

Join Dr. Kara Stern, Director of Education & Engagement at SchoolStatus & Smore, and David Leshaw, Director of Growth Marketing at SchoolStatus & Smore, for a practical webinar built around a three-part summer communications framework: inform, engage, connect.

You’ll learn how to move beyond the basics — sharing what families need to know — drawing them into the life of your school over the summer, and creating the kind of personal touchpoints that research shows keep families engaged all year long.

During this free webinar, you’ll learn how to:

  • Build a three-part summer communications framework that moves families from informed to genuinely engaged
  • Choose the right message, audience, and timing for each stage of the summer, so nothing important gets lost
  • Turn summer touchpoints into the kind of personal connections that keep families engaged all year long

Meet the Speakers

Dr. Kara Stern
Director, Education and Engagement, SchoolStatus

Dr. Kara Stern has seen school from just about every angle: high school English teacher, middle school principal, fellowship director for math and science teachers across New York City, and head of school at a rural N-12 school. That breadth is what she brings to her work at Smore, where she writes, speaks, and challenges educators to build the kinds of school communities where every student thrives. She holds a Master’s in Education Leadership from Teachers College and a Ph.D. in Teaching and Learning from NYU.

David Leshaw
Director of Growth Marketing, SchoolStatus

David began his career working as an Admissions Director at a high school in New York City, later becoming a Director of Growth Marketing at Smore and SchoolStatus, where he is responsible for coordinating the multi-channel marketing efforts for the beloved Smore brand.