Branson Research Project

By: Equayla Smith


Luxury Resort in Branson Missouri

3 Major Branson Attractions

The Hollywood Wax Museum

Silver Dollar City

Marble Cave (renamed Marvel Cave) in 1894

Branson Facts

  • Population of 11,064
  • Has been a popular attraction for vacationers from Missouri and neighboring areas
  • Located in the Ozark Mountains
  • Founded in 1882
  • Named after Reuben Branson

Target Markets

  • Family (with kids)
  • Couples
  • Tourists

Product Mix

  • Hotel furniture brand of Simmons
  • Hotel rooms include 2 or 3 bedrooms, one bath, a television, dining room, living area, kitchen, and a futon
  • Hotel/ Resort includes a huge pool, breakfast, game room, kids zone, computer area, and a spa place

Marketing Concept

I will fulfill the needs of the visitors by implying the best of the best into the hotel/resort by providing discounts to big groups, attractions for both kids and parents, comfortable furniture, and good food services.