Branson Research Project
By: Equayla Smith
Hotel/Resort
Luxury Resort in Branson Missouri
3 Major Branson Attractions
The Hollywood Wax Museum
Silver Dollar City
Marble Cave (renamed Marvel Cave) in 1894
Hollywood Wax Museum
the live entertainment capital in the Midwest and the only wax museum in the country devoted entirely to celebrity figures
Silver Dollar City
the park is an 1880's-themed experience that fits Branson's vision as a family-friendly vacation destination
Marvel Cave
the cave was known by the Osage Indians in the early 16th century, after a tribe member fell through the cave's main entrance, a sinkhole
Branson Facts
- Population of 11,064
- Has been a popular attraction for vacationers from Missouri and neighboring areas
- Located in the Ozark Mountains
- Founded in 1882
- Named after Reuben Branson
Product Mix
- Hotel furniture brand of Simmons
- Hotel rooms include 2 or 3 bedrooms, one bath, a television, dining room, living area, kitchen, and a futon
- Hotel/ Resort includes a huge pool, breakfast, game room, kids zone, computer area, and a spa place
Marketing Concept
I will fulfill the needs of the visitors by implying the best of the best into the hotel/resort by providing discounts to big groups, attractions for both kids and parents, comfortable furniture, and good food services.