MTV

in the 1980's

MTV

Who: MTV was founded by John Sykes, Tom Freston, Robert Pittman, and Les Garland.


What: MTV is an American basic cable and satellite television channel owned by MTV Networks Music & Logo Group, a unit of the viacom media networks division of viacom.


When: MTV was launched at midnight on August 1st in 1981.


Where: New York City, NY.

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  • MTV was 1st ushered by John Lack
  • "Ladies and Gentleman, Rock and Roll."
  • The first video played was " Video Killed the Radio Star" by the Buggles
  • It wasn't until the late 1980's until non- music programming started.
  • MTV pulled together the two most important popular culture developments of the post World War II era: Rock and Roll.
  • MTV in the 1980's was the foremost media representation of global youth culture.
  • Their was about a million viewers when it started, and then it quickly skyrocketed to 22 million viewers by 1984.
  • Coca-Cola and Pepsi-Cola used artists like Michel Jackson and Madonna in commercials on MTV to appeal to the teenage viewers and boost them in their competition
  • Playlist of songs: https://www.youtube.com/playlist?list=PL9925D72396D164F9
Run-DMC / Aerosmith "Walk This Way" Studio Collab - MTV Report [1986]
MTV Original Broadcast 8/1/1981
Michael Jackson Pepsi Generation
  • Started in 1983 and broadcasted from Manhatten
  • TV stations: Warner Communications and American Express
  • 24 hour around the clock
  • 1000 videos a year
  • The use of MTV sky rocketed the record industry
  • 80% new music and 20% old music
  • Most viewers were 12-34
  • High fashion and good looks were essential for fame on MTV
  • First risque film girls on film
Michael Jackson - Thriller

MTV Music Awards