By: Chad Johnson
Using actors that represent average peopleto suggest that because people in advertisements resemble friends and neighbors, the product they are using must be good. That is, someone like you, an ordinary person with your everyday problems, uses x products. Therefore, you should too.
Using the arguement that everyone is doing it, so you should too
Connecting the use of a product with patriotism
Uses fantasy and fiction blended in fact
Science and statistics
(4 out of 5 dentists recommend) using facts to win over the buyer