TERMS-ONLINE ADVERTISING
RACHEL PEDIGO
BANNER ADS
Embedding an ad into a web page - known as a click through due to interactive actions where the consumer clicks and is taken to the banner ad's company website
POP-UP ADS
Ads that display in a new browser window either in the front or behind the current browser window
FLASH ADS
Adding interactive elements to standard HTML sites
FLOATING ADS
Move across a screen or floats above the content
RICH MEDIA ADS
Includes animation or video and have more complex user interaction - change when you move cursor over it - movie sample with streaming video
ADVERGAMES
Video games containing ads