TERMS-ONLINE ADVERTISING

RACHEL PEDIGO

BANNER ADS

Embedding an ad into a web page - known as a click through due to interactive actions where the consumer clicks and is taken to the banner ad's company website


POP-UP ADS

Ads that display in a new browser window either in the front or behind the current browser window


FLASH ADS

Adding interactive elements to standard HTML sites


FLOATING ADS

Move across a screen or floats above the content


RICH MEDIA ADS

Includes animation or video and have more complex user interaction - change when you move cursor over it - movie sample with streaming video


ADVERGAMES

Video games containing ads