BY MARCOS BARROS
tasks in graphic designer
- Create designs, concepts, and sample layouts based on knowledge of layout principles and esthetic design concepts.
- Determine size and arrangement of illustrative material and copy, and select style and size of type.
- Confer with clients to discuss and determine layout design.
- Develop graphics and layouts for product illustrations, company logos, and Internet websites.
- Review final layouts and suggest improvements as needed.
- Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.
- Use computer software to generate new images.
- Key information into computer equipment to create layouts for client or supervisor.
- Maintain archive of images, photos, or previous work products.
- Prepare notes and instructions for workers who assemble and prepare final layouts for printing.
tools and technology used
Laser printers — Computer laser printers; Wide format printers
Notebook computers — Laptop computers
Photocopiers — Photocopying equipment
Scanners — Computer scanners
Still cameras — 35 millimeter cameras
Technology used in this occupation:
Data base user interface and query software — FileMaker Pro software; Microsoft Access; Structured query language SQL
Desktop publishing software — Adobe Systems Adobe FrameMaker; Adobe Systems Adobe InDesign; Adobe Systems Adobe PageMaker; QuarkXPress
Graphics or photo imaging software — Adobe Systems Adobe After Effects; Adobe Systems Adobe FreeHand; Adobe Systems Adobe Illustrator; Corel CorelDraw Graphics Suite
Web page creation and editing software — Adobe Systems Adobe Dreamweaver; Adobe Systems Adobe Flash Player; Adobe Systems Adobe Macromedia HomeSite
knowledge you need
Design — Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Computers and Electronics — Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Fine Arts — Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
81 Bachelor's degree
11 Associate's degree
4 Some college, no degree