Zara, a Spanish success story

Assignment # 3

Zara, a Spanish success story

Nowadays, everyone can be a Fashion critic or blogger, Fashion conscious shoppers get access to what's in the Fashion runways almost immediately through the web, thanks to the excess continual surge from social media platforms like Youtube, Instagram, Facebook, WhatsApp, WeChat or Twitter.


For decades, Luxury specialty brands hired world-class designers to create the runway collections in the traditional biannual cycle way which was projected will be trending and only be in store the following year, these Fashion cycled patterns were successfully murdered by Zara, a private label described by LVMH fashion director David Piette as possibly the most innovative and devastating retailer in the world.


Rumors has that when WWD predicted what will be in trend next year, Zara already had it in their stores, globally!


Zara, with 7 other brands including Zara Home, Mossimo Dutti, Pull & Bear, Bershka, Stradivarius, Oysho and Uterque under the umbrella of Inditex group from Spain, circa 1975, had strategically created a unconventional business model with their


vice versa Vertically integrated owned speedy production capabilities,


storefront next to luxury brands, cleverly elevated the silhouette of luxury with zero advertising costs,

powerful social media platform effects,

Broad and shallow inventory eliminated the risks of " Fashion miss " which hurts the profits,

warehouses are for circulation, no storage more than 72 hours,

create affordable and disposable trends through clients centricity,

store managers give feedback daily and work closely with designer teams,

updating collections twice a week politely inspired by the luxury brands latest designs.

Tomorrow's trends, shop it today with more reasonable price,



better buy it today or you could miss it,

these cutting edge not only aptly suited into the frequent Fashion shopper's demand


" they want it as soon as they see it " mentalities,

its also broadened the boulevard of Zara's success and roses up the employment rate by creating jobs for the depressed Spanish economy.