Breaking down an AD
This Ad shows 2 perfect donuts with a 2 dark rich coffee. The coffee to the right is fulled to the with light that makes lighter and stem flying out from the top. The other coffee just has a light on top. The reason might be they wanted the the audience to look at the perfect donuts not the coffee beside it.
The main audience are adults that have coffee every day. Since the discount is includes a coffee. The technique they use is show a perfect donuts and bonding the cheap price. The strategy is a good one and a person who flips thought it won`t see the information clearly. What I will do differently show both the coffee as a perfect cup.