Advertisement Techniques

The best and worst

McDonald Billions and Billions Served

The message of this advertisement is to get as many people as possible to go to McDonalds because everyone else seems to go to McDonalds according to this ad. The persuasive technique being used in this is bandwagon. Bandwagon is being used because it says billions have gone to McDonald so if you don't go to McDonalds then you're not like everyone else. The target audience of this ad is anyone capable of buying McDonalds. The intended effect is to convince you to go to McDonalds. They have "billions and billions served" on the sign trying to get your attention and that if they have served billions then you should be one of those billions. This ad is effective for McDonalds because they are really well known.
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Pepsi Twist

The message in this picture is that Pepsi is adding a "twist" to their soda with some lime. The persuasive technique being used here is humor. It's pretty obvious because the lime is peeing into the Pepsi. Showing that they added lime in a humorous way. The target audience would be people who drink Pepsi. The intended effect is to make you remember their new Pepsi by this image. The ad is effective because it gets your attention and you can remember it.
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RayBan Never Hide

IThe message is saying that Obama is spineless. The persuasive technique being used here is name calling. It's name calling because it is calling president Obama "spineless". The target audience in this case is anyone who has an opinion on president Obama. The intended effect is to make you dislike Obama and have a bad opinion about him in the process. The ad seems to be effective because there are many similar ads.
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Name Calling Obama

IThe message is saying that Obama is spineless. The persuasive technique being used here is name calling. It's name calling because it is calling president Obama "spineless". The target audience in this case is anyone who has an opinion on president Obama. The intended effect is to make you dislike Obama and have a bad opinion about him in the process. The ad seems to be effective because there are many similar ads.
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Plain Folks

The message here is that Romney supports regular people like construction workers. This is using plain folks because it's saying that the regular guy should support him because he supports regular guys. In this case the target audience is any person who would consider them self a "regular" person. The intended effect is to get you to support Romney if you're a regular person. I guess it's effective because he was supported.
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Verizon v. AT&T

The message here is that Verizon wireless is better than AT&T by showing that they have more coverage. This is a product comparison because the two networks are being compared side by side. Also it says five times more 3G coverage and this is supported by the picture. The target audience is people looking to get a new cellphone company. Verizon intends to get more users than than AT&T. It is definitely effective because looking at this I would definitely chose Verizon over AT&T.
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Oreos

The message of this advertisement is that you should Oreos. It says to buy them because you can "twist, lick, and dunk" them. This advertisement is using purr words because that's what "twist, lick, and dunk" are. The target audience is anyone who likes cookies and milk. The intended effect is to make you crave Oreos. This is effective because it makes you want Oreos just so you can have them with some milk.
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Rewards

The message is to reward yourself by buying something new. The technique here is rewards because it says "what are you wishing for?" Then shows desirable items you might want. The target audience is anyone with money to spend. The intended effect is to make you buy things. This is semi-effective because everyone wants new things but not everyone will just go out and buy it.
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Computer Securtiy

The message here is that "in the hands of a cyber criminal. A computer is a weapon." The persuasive technique being used is security because they want you to feel safer with their security software. They also want to scare you into it a little bit which is why they used a grenade. This is mainly for people who use the computer frequently. They intend to tell you that the Internet can be dangerous, so use software to protect yourself. This is effective because everyone wants their privacy.
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I'm Lovin' It

The message is that when you hear "I'm lovin' it" you will think of McDonalds. The persuasive technique is slogan. This is for everyone because when you say it or hear it everyone around thinks McDonald which brings them business. The intention is to get everyone to know the slogan along with correlating it with McDonalds. It is effective because I've never met a person who doesn't know where "I'm lovin' it" comes from.
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Icy Hot

The message is that Icy Hot will relieve and advanced pain. The persuasive technique is testimonial because Shaq is advertising this product. This is mean't for anyone who can recognize who Shaq is. The intended effect is that when you think of Shaq, you think of Icy Hot as well. This is effective because a lot of people know who he is and that he does Icy Hot and Goldbond commercials.
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Coke is Happiness

The message is that you should be happy..... With a Coke. To persuade you to buy CocaCola they used the technique transfer. The target audience is anyone who wants to be happy. The intended effect is to get you to associate happiness with CocaCola. This is effective because many people like Coke so it could be associated with happiness.
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