Clorox
Grace Thornton
Brand Extention
Start out with Clorox wipes then make Clorox hand sanitizer.
Brand Licensing
Clorox pays to put their logo on Bounty Paper Towel.
Mixed Brand
Has name brand Clorox wipes and then lower brand Power Wipes.
Co-Branding
Clorox pairs up with Febreze to make wipes that smell good.