Clorox

Grace Thornton

Brand Extention

Start out with Clorox wipes then make Clorox hand sanitizer.

Brand Licensing

Clorox pays to put their logo on Bounty Paper Towel.

Mixed Brand

Has name brand Clorox wipes and then lower brand Power Wipes.

Co-Branding

Clorox pairs up with Febreze to make wipes that smell good.