John B Watson

his life

Fun Facts and backround

In 1878 John Broadus Watson was born to Emma and Pickens Watson. A poor family in Greenville, South Carolina, Eventually John married Mary Ikes whom he met at the University of Chicago. Together they had two children, Mary and John. And, like his father, John majored in psychology and minored in philosophy and neurology at the University of Chicago. He married Mary Ikes. John B Watson (January 9 1878-September 1958) was an American Psycologist who established the psychological school of behaviorism. He is famous for boasting, facetiously, that he could take any 20 human infants, and by applying behavioural techniques, could create whatever kind of person ("beggar, butcherman, thief") he desired. Naturallly, he admitted that this claim was far beyond his means--noting, merely, that earlier psychologists had made such claims for decades.

With his behaviorism, Watson put the emphasis on external behaviour of people and their reactions on given situations, rather than the internal, mental state of those people. In his opinion, the analysis of behaviours and reactions was the only objective method to get insight in the human actions.

Watson was asked to leave the faculty position he held at Johns Hopkins University because he was having an affair with a student, and subsequently began working for J. Walter Thompson, an advertising agency.

Watson has become immortalized in introductory psychology textbooks for his attempts to condition fear of a white rat into "Little Albert", a 9 month old boy. As the story of Little Albert has made the rounds, inaccuracies and inconsistencies have crept in, some of them even due to Watson himself.


Children Where Mary Watson and John Icks Watson his wifes was Rosalie Rayber andMary Ickes. His parents where Emma Watson and Pickens Butler

His Contributions

Watson became the President of the American Psychological Association.

Watson was hired as an associate professor of psychology at John Hopkins University. It was at JHU that he became known as the Founder of Behaviorism.

He retired as Vice President of William Esty Agency.

Dr. Watson began his study on mental illnesses. He began working in advertising at the J Walter Thompson Agency.

Main Things John B Watson Is Known For

Watson set the stage for behaviorism, which soon rose to dominate psychology. While behaviorism began to lose its hold after 1950, many of the concepts and principles are still widely used today. Conditioning and behavior modification are still widely used in therapy and behavioral training to help clients change problematic behaviors and develop new skills.

Achievements and rewards.

  • 1915 – Served as the President of the American Psychology Association. (APA)
  • 1919 – Published Psychology From the Standpoint of a Behaviorist
  • 1925 – Published Behaviorism
  • 1928 – Published Psychological Care of Infant and Child
  • 1957 – Received the APA's award for contributions to psychology