Fonts

Logan Grant

Times New Roman

  • A member of the serif typeface family.
  • Times New Roman is proportionally spaced, has strokes at the end of its letters, and is naturally not bold or italicized.
  • This font was originally created and used by the British Newspaper The Times in 1931, after it was criticized by English printing equipment company Monotype for being poorly printed.
  • Today, Times New Roman is not used by The Times, however, it is one of the most used fonts in the world; particularly by longer works created in the United States. Additionally, thanks to it's adoption by Microsoft, Times New Roman has become one of the most widely used fonts in history.
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Lobster

  • A new member to the ornamental typeface family.
  • The Lobster font consists of many different versions of every letter in the alphabet. Using the context (i.e. what letters are on either side of it), a letter will become the right version of itself so that it can connect perfectly with its neighbors, just like in cursive, but with an ornamental look rather than script.
  • This font was created in 2010 by Argentinian artist, Pablo Impallari, who felt it was nearly impossible to make every possible combination of letters connect without compromising their intended shape.
  • This font has grown in popularity over the past 5 years, and is mostly used in designs intended to feel lighthearted and fun, but maintain a formal, connected look.
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Brush Script

  • A member of the script typeface family.
  • Brush Script is a connected font that is intended to look as if handwritten with an ink brush.
  • This font was created in 1942 by Robert E. Smith for the American Type Founders, and saw immediate success with advertisers and retailers. It maintained popularity through the 50's but became much less used once the 1960's arrived.
  • Recently, the Brush Script font has regained relevance due to it's nostalgic association with the post World War Two era. It is also occasionally used to convey formality in typing.
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