Online Advertising

Exam: Sports Marketing

Banner Ads

Embedding an ad into a web page-known as a click through due to interactive actions where the consumer clicks and is taken to the banner ad's company website


Pop-up front/under ads

Ads that display in a new browser window either in the front or behind the current browser window


Flash Ads

Adding interactive elements to standard HTML sites


Floating Ads

Move across a screen or floats above the content


Rich Media Ads

Includes animation or video and have more complex user interaction-Example: ads change when you move your courser over it- a movie sample with streaming video


Advergames

Video games containing advertisements


Disadvantages

Consumer may ignore the message
Viewing Problems
Some ads may be very experience
Consumers get distracted-clutter


Advantages

International/Worldwide Opportunities-market anywhere
Cost-effectiveness-reasonably priced for advertising
Scalability-ability to function regardless of size
Targeted Audience