search engine optimization

search engine optimization

Search Engine Optimization is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results. Search engine optimization is a subset of search engine marketing. Search engine optimization is also referred as Search engine optimization copyrighting, because most of the techniques that are used to promote sites in search engines, deal with text. The URLs and the navigation of a site do matter for Search engine optimization but the elements of site structure that affect search engine optimization don't end here. Keywords are the most important search engine optimization element for every search engine, they are what search strings are matched against. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful search engine optimization campaign. If you fail on this very first step, firstly you will only waste your time and money. There are many ways to determine which keywords to optimize. The first thing you need to do is come up with keywords that describe the content of your website. Ideally, you know your users well and can correctly guess what search strings they are likely to use to search for you. You can also try the Website Keyword Suggestions Tool below to come up with an initial list of keywords.

Search engines have no means to index directly extras like images, sounds, flash movies, java and php. Instead, they rely on your to provide meaningful textual description and based on it they can index these files. In a sense, the situation is similar to that with text 10 or so years ago – you provide a description in the Meta tag and search engines uses this description to index and process your page. If technology advances further, one day it might be possible for search engines to index images, movies, etc. but for the time being this is just a dream. The number of back links is an indication of the popularity or importance of that website. Back links are important for search engine optimization because some search engines like Google, give more credit to websites that have a large number of quality back links, and consider those websites more relevant than others in their results pages for a search query.

In today’s competitive market search engine optimization is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a web site, blog or online store, search engine optimization can help your business grow and meet the business objectives. Search engine optimization is essential. Search engine optimization is not only about search engines but good search engine optimization practices improve the user experience and usability of a web site. User’s trust search engines and having a presence in the top positions for the keywords the user is searching increases the web site’s trust. Search engine optimization is also good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.