Marketing and PR
How to be a marketer or public relations manager...
Marketer/Social Media Manager:
What is a social media manager?
- Development of brand awareness and online reputation
- Content management
- Deliberate planning and goal setting
The social media manager is involved in managing the company's content related assets. It's clear that managing content should be part of the social media manager's job description.
Different job roles within social media marketing:
- Digital Marketing Manager
- Content Marketing Manager
- Customer Experience Manager
- Community Manager
Responsibilities of the social media manager...
- Brand development
- Identify target customers
- Set clear objectives
- Visual design and web development strategy
- Solid content strategy
- Promotion strategy
- Engagement strategy
Essential duties of the social media manager...
- Making sure you are promoting the brand to the right cliental
- Marketing your product so it also in ties with trends each season
- Making sure you're using the right marketing platform
- Making sure your advertising campaigns engage with the customer
- Marketers need to understand how customers think and behave when making purchasing decisions
- Increase brand awareness
- Project a positive image to the customer
- Encourage new customers
- Increase retail sales
- Manage social media marketing campaigns and day-to-day activities
- Develop relevant content topics to reach the company's target customer
- Create and manage all published content (images, videos and written)
- Conduct online advocacy and open a stream for cross promotions
- Design, create and manage promotions and social ad campaigns
Skills needed to be a good social media manager...
To be a social media manager, you’ll need:
- Great communication skills
- To enjoy working with people and have a sociable personality
- Good organisation and time management skills
- An eye for detail and the ability to work accurately
- An interest in internet marketing and social media trends
- The ability to deal with more than one task at a time
- Creativity
- Presentation skills
- An analytical approach to data
- Good writing skills
- A commitment to keep on top of changes in technology.
Salary...
Working as a social media manager, your salary could range depending on how much experience you may know or what job role with in marketing you cover.
As an assistant or junior social media manager your starting salary can be around £22,000 a year.
With more experience of working in a social media manager role your salary can be between £25,000 and £35,000 a year.
As a senior or head social media manager in a large company you may earn £75,000 or more.
Qualifications...
There are several ways you can become a social media manager. Some employers may expect you to have a degree in a relevant subject, for instance:
- Advertising
- Media and communications
- Digital marketing
- Journalism
- Public relations
- Business management
If you are new to working with social media you can gain skills and knowledge by studying towards a qualification. Relevant courses include:
- Level 1/2 Award in Social Media
- Level 2 Award in the Promotion of Products and Services Through Social Media
- Level 3 Award in Principles of Social Media within a Business
- Level 3 Diploma in Social Media for Business.
Public Relations
What is a Public Relations Officer...
Day-to-day activities include...
- Planning publicity strategies and campaigns
- Writing and producing presentations and press releases
- Commissioning or undertaking relevant market research
- Liaising with clients about budgets, timescales and objectives
- Designing, writing and/or producing press releases, articles, leaflets, "in-house" journals, brochures, information for websites and promotional videos
- Analysing media coverage
- Speaking publicly at interviews, press conferences and presentations
- Organising promotional events such as press conferences, open days, exhibitions, tours and visits
- Dealing with enquiries from the public, the press and related organisations
Marketers and Public Relation officers use some of these social media accounts to help promote and make awareness to their brand
Key skills for public relations officers...
- Excellent communication skills both orally and in writing
- Excellent interpersonal skills
- Good IT skills
- Presentation skills
- Initiative
- Ability to prioritise and plan effectively
- Awareness of different media agendas
- Creativity skills
- The ability to work with all kinds of clients
- Resilience, to cope if your ideas are turned down or criticised
- Flexibility and the ability to multi-task
- Team working skills
- Good organisational and time-management skills
- Ambition to succeed
- Influencing and negotiation skills
In-house PR and Agencies
PR’s can either work in-house for a brand or as part of an external agency,
- In-house PR’s work on one brand
- Agency PR’s work on several brands
Why you should use in-house PR...
- Focusing your attention on a single brand
- You will play a part in a much bigger unit
- You liaise more with other internal departments
- Cost is fundamental in choosing one of these establishments over the other
Why you should use an external agency...
- As an executive/manager/director, you will work with a number of brands
- You will work at a distance from your client's base
- On the whole, your role will be on a strictly PR basis; however more full service specialities above just PR such as creative, photoshoots etc...
- More media opportunities from sitting amongst other like-minded brands
PR Tactics...
- Media relations
- Press appointments/desk visits
- Writing press releases
- Sending our press samples
- Event management
- Brand building and partnership alignment
- Celebrity product placement
Salary...
Most public relation officers start from internships or apprentices and must have some experience in the field before dealing with bigger organisations and brands. Depending on how much experience you may have, your income could vary.
Starting salaries can be around £18,000 to £20,000 a year. With experience this can rise to between £20,000 and £40,000 a year.What is Marcomm...
Day-to-day duties include...
- Creating marketing plans
- Organising trade shows
- Customer events
- Managing the marketing budget
- Developing marketing materials to generate sales
Salary...
Salaries will depend greatly on the kind of role you take, however as a starter you'd often be starting at around £16,000 - £24000.With experience this can rise to between £25,000 to £50,000, but these figures will vary based on your role and location.