4th Project Meeting, Den Helder

TOURBAN Project Meeting Minutes, 11th April 2018

First Phase

Venue of the meeting: Den Helder, Netherlands


1. Dr. Kevser ÇINAR, Necmettin Erbakan University, Turkiye,

2. Mr. Daniel WEISS,Stichting Prime, Netherlands

3. Mrs. Barbara GRAZZINI ,InEuropa srl, Italy

4. Mr. Doru Marian TUDORACHE, Institut National De Cercetare Dezvoltare In Turism, Romania

5. Mrs. Alina Camelia CARLOGEA, Institut National De Cercetare Dezvoltare In Turism, Romania

6. Mrs. Roxana Aștefănoaiei, Institut National De Cercetare Dezvoltare In Turism, Romania

7. Dr. Raif PARLAKKAYA, Necmettin Erbakan University, Turkiye

8. Dr. Özgür ÖZER, Necmettin Erbakan University, Turkiye

9. Dr. Ferdi BİŞKİN, Necmettin Erbakan University, Turkiye

10. Dr. Ahmet DİKEN, Necmettin Erbakan University, Turkiye

11. Ms. Tuğba KABAKÇI, Konya Büyükşehir Belediyesi, Turkiye

12. Mrs. Hajra DRAGOLOVCANIN, Konya Büyükşehir Belediyesi, Turkiye

13. Mr.Hamdi KARAKÖK, Konya Bilim Merkezi, Turkiye

14. Mr. Ziya Emrah BEŞTAV, Konya Bilim Merkezi, Turkiye

15. Mr. Sertaç YÜRÜK, Konya Bilim Merkezi, Turkiye

16. Mr. Osman Süreyya KOCABAŞ, Konya Bilim Merkezi, Turkiye

The last project meeting of TOURBAN starts at Den Helder Library which is a spectacular atmosphere to held a project meeting. After a warm welcome by host partner the meeting starts with what should be included in a training program on how to apply games in tourism services using mobile devices according to their own game experience.

The main goal of this IO3 is to develop a training program through a structured set of tasks enabling the learner to develop a new set of skills and Game knowledge literacies. These tasks will enable to learn how to implement games at educational level applied to a tourism service.

The Training program fosters personal knowledge management and resource network building and Social Media tools allow instructors (teachers) to improve knowledge exchange, which supports their individual’s personal knowledge and resource management and contributes to the personalization of learning processes.

The training program including 3 different game services from the educational/service point of view, which is expected to answer these questions:

-What is the actual cultural/tourism consumption model we want to shift?

-What is the new offer?

-How do they operate?

-How do they sell?

-What do they sell?

-What are the realistic needs and possible changes to be implemented?

-What is the Impact of Relationship (IOR) with the visitor?

This training program is designed for 5 days so it can be included in KA1 calls. All partners benefit by hosting this training in their countries after project ends as granting sustainability.

The training program is part of the MOOC 4.0

After working in groups for half an hour each group presents their training concepts for 5 day training program writing the concepts and tools on post its and organizing them day by day on the wall. After each group presents their own training program ideas on the wall, all partners work together to develop a common training program frame using the post its, adding and improving some parts.

Agreeing on the training program frame, Romanian partners as the responsible partner from IO3 will complete consolidated training program.


Second Phase

The second half of the meeting is dedicated to new business models for tourism services, and the BUSINESS MODEL CANVAS tool designed by Prime Holland is used for this purpose.

Italian and Romanian partners are planning to develop their business models according to the games they have designed.

Italian business model will be about GAMMO. The main aim of the GAMMO game is to guide the visitor in a special experience, that s/he would not be able to make by watching TV programes or visiting the city in a traditional way, guided by tourist books, or following city posts and tourist signs, following a guided tour or downloading and reading the history and traditions of Modena from institutional websites. Italian partners will use this business model concept via Airbnb platform which, is the world’s biggest accommodation-sharing site. They will rent one of their properties to guests in order to encourage the guests to play that game they have designed.

Romanian partners’ game idea is about creating a unforgettable tourism experience that addresses to visitors that are willing to take the challenge of discovering the city of Bucharest through a unique, funny and innovative way.

Visitors with different experiences and backgrounds and they are willing to rediscover themselves, to break their one barriers and to enrich their knowledge through personal discovery. This unique experiences will help individuals to be able to understand different pieces of Bucharest history, which putted together recreates the puzzle of the most beautiful European capitals, once called “Little Paris”.

Turkish business model idea is about ‘AstroFest’ event that is planning to be held in 27th of July in Cappadocia region by the coordination of Konya Science Center and Necmettin Erbakan University. This event will be designed by the collaboration of Science Center, Konya Governorship, Konya Municipality, Necmettin Erbakan University, National Education Directorate and UNICOP, Universities Network in Central Anatolis Region.

As well as optical and radio telescopes observing throughout the event days and nights, Astrofest will feature myriad interesting, engaging and exciting indoor and outdoor activities for the whole participants. Rather than these Science Center will give different workshops, seminars and trainings to the participant students and disadvantaged group throughout the event.


Last Phase: IO4 Outcomes

The outcomes of the IO4 Business Models are:

Output Innovation:

1.-One training program how to design new business models

At least 3 new educational services designed as tourism resources one per country (TR, IT, RO) your businesses models.

2. Business models of TR,RO, IT and for that, those partners have to work on the Canvas template.

1.Make the canvas with the post it.

2.Explain in the video using the Canvas the idea as Barbara, Sertac and Osman did

3. Fill in Task 2 on Canvas Lean we aim around 15 pages minimum per partner.

4. Add photos, etc.

After that, an explanatory description is needed such as who will be your key partner The municipality, The Museum, etc, So it will be necessary to explain the whythey are key partners. The same philosophy applies to each of the 12 points below.

1.Key Partners (who are they)

2.Key Activities (what key activities our Valuable Proposition requires)

3.Key Resources (what resource are needed)

4.Valuable proposition (what value we deliver to our customer)

5.Customer Relationships (what type of relationship does each customer segment requires)

6.Channels (define the channel phases)

7.Customer segment (mass market, niche, segmented)

8.Cost structure

9.Revenue stream

10.Problems ( what problem we are trying to solve)

11.Solution (what solution we propose)

12.Key Metrics

The deadline is 15th of June, 2018 for each partner to deliver the IO4.

The training program is designed for 5 days so it can be included in KA1 calls. All partners benefit by hosting this training in their countries after the project ends granting sustainability.

The training program is part of the MOOC 4.0 in IO5.

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